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Lesson #4: Hold On – It’s Always A Bumpy Ride
When Gardner was once asked what advice he would give anyone who was thinking about starting up his or her own business, he replied, “Hunker down, strap in, and hold on. Hold on baby!”

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“Keys to Getting Past The Gate-Keeper In Business”
Savvy business people understand that one of the critical factors in developing a successful business and successful business relationship is getting past the “gate-keeper” that stands between you and the key decision maker you want to reach. They also know that they could have award winning marketing materials and very compelling messages, but they are all totally ineffective if they cannot reach the right decision maker. And all the efforts to develop those materials and messages will be wasted. Understanding the “gate-keeper” system that a business employs is very strategic information for you and your business. And you need to use some strategic thinking to make sure that you have developed an effective way to get past the “gate-keeper” of your key decision maker.

Killing the Golden Goose, a lesson in Economic Freedom
Aesop's Fables tell of a Golden Goose that, each day, would lay a single golden egg. The farmer who owned the goose was ecstatic but it wasn't long before his wonder gave way to greed.

First, You Take Care of Everyone Else
Think Golden Retrievers are always gentle? Our Golden killed our new puppy. Can the Golden be saved? How do we go on, with this guilt and loss?
Succeed With Social Media
The key to success with social media–and I’ve built my business on it since 1995–is to interact with others the way you’d like to be interacted with. Call it the Golden Rule of Cyberspace–it’s not so different from the Golden Rule of every major religion.
SOCIAL MEDIA: THE NEW GOLDEN AGE OF COMMUNICATING!
Is social media the new golden age of communicating or the end of the golden rules of etiquette?
How to Buy a Mobile Home Park and Turn It Around
When you buy a mobile home park that needs to be turned around (and most parks need some type of turnaround), the first thing you need to do is disengage the prior ownership/management. Face it, if the park is not running like it should be, you will most likely want to start over with a new management team. Even though the prior owner is usually to blame for the poor operations of the park, it is difficult to keep the prior managers that have been trained poorly or incorrectly. So, in most cases, fire everyone and start over. There are always exceptions to the rule, but they are few and far between. I have found that it is easier to train a new manager than to retrain the existing one.

Mobile Home Parks - How to Properly Enforce the Rules
Many mobile home park owners feel that it is their duty as the owner to rule with an iron hand. They think that they can cure all of the park's ills with rule after rule. At with many parks, the rules section is longer than the lease itself. But is the park any better off with "rules phobia"? I have tested operating parks with extreme rules enforcement, and also with virtually no rules enforcement at all. And I think I have found the solution to successful park rules.
Why Good Looking Mobile Home Parks Have Ugly Returns
Some mobile home park buyers have this erroneous idea that the goal is to buy a great looking asset. They even rate the parks they look at based on physical appearance. The star system is a good example. Most people think a five-star park is always superior to a one star park. However, the only real star system they should consider is which park is a superstar on cash flow. Because at the end of the day, all that really matters when you own a mobile home park is making money. Parks that make money are great, no matter how ugly they are, and parks that lose money are dogs, despite how cute their entry may be. And, as a general rule, the prettier the park, the uglier the cash flow.

How to Rent a Mobile Home Park in a Tough Economy
You can't be a mobile home park owner and not realize that the good old days are over in filling up vacant mobile home park lots. Those of us who owned parks in the late 1990s became spoiled with how easy it was to fill up a mobile home park. Back then, all you had to do was to meet with a few dealers, drop off some flyers, and you would start bringing in a home a week.
Finding and Evaluating Mobile Home Park Investments
Of all the questions I receive from investors that are looking to purchase a mobile home park there are two questions that are asked most often: 1) How do I find a mobile home park deal that makes sense? 2) How do I place a value on that mobile home park? These are important questions and there are several ways to find mobile home park investments and even more ways that one can approach evaluation of that investment.

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