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Lesson #3: Hire Good People and Take Good Care of Them
It was not only Penney’s focus on the customer that drove his success. With the same amount of energy and dedication he gave to each and every visitor that entered one of his stores, so too did Penney give to his employees. Penney was a visionary; he wanted his store to have a national reach, which he knew meant ensuring long-term growth. Superior customer service alone would not be enough to achieve that. Instead, Penney understood that it would be the people behind his company that would help push it to the top.

Lesson #5: Set Goals No Matter How Unreachable They May Seem
“Give me a stock clerk with a goal and I’ll give you a man who will make history,” said Penney. “Give me a man with no goals and I’ll give you a stock clerk.” Penney understood the importance of deciding where he wanted to go, and striving to get there no matter how difficult it may have seemed at the time. His career is characterized by his ambition, his focus, and his refusal to give up in the face of difficulty.

Other golden rule store Related Articles

Give customers what they really want
It’s the golden rule of market research: Ask people what they want. “I learned that most Canadian men don’t like getting their hair cut,” says Sergio Medrano.
Never, Ever Bad Mouth Your Competition . . . Directly
You should generally follow the golden rule, "If you have nothing good to say about someone, say nothing." However, I’d like to tell you about an incident from several years back.
Lesson #1: Live by the Golden Rule
“I can say unequivocally that every decision we make at Mary Kay Cosmetics is based on the Golden Rule,” said Ash. “Do unto others as you would have them do unto you.”
Penney-Wise: The J.C. Penney Chain Explodes
After being forced to close down his first solo venture, Penney went to Longmont, Colorado to work for Thomas Callahan and Guy Johnson, two men who would forever change his life. Callahan and Johnson owned a chain of dry goods stores in Colorado and Wyoming called the Golden Rule stores. Impressed with his work ethic, when Callahan and Johnson were drawing up plans to open a new store in Kemmerer, Wyoming, Penney was their first choice to head it up. He was made a third partner in the store and sent to the town to oversee the store’s operations.

Obedience to the Unenforceable
There is the rule of law and the rule of free choice. In between is the rule of self. If we are not careful to manage the rule of self in the interest of customers, employees, and others, we may find that someone somewhere will legislate the rule for us.
Closing with Passion
When you get the opportunity to close, always remember to close with the benefits that the customer has stated. The golden rule is three benefits, this does not mean that you always need three, one is enough if it's powerful enough, the rule of thumb is three, then in most cases you will always make the sale.

First, You Take Care of Everyone Else
Think Golden Retrievers are always gentle? Our Golden killed our new puppy. Can the Golden be saved? How do we go on, with this guilt and loss?
Succeed With Social Media
The key to success with social media–and I’ve built my business on it since 1995–is to interact with others the way you’d like to be interacted with. Call it the Golden Rule of Cyberspace–it’s not so different from the Golden Rule of every major religion.
Follow Rule of Connectivity Not Competition
Entire universe follow the rule of connectivity. Now, business leaders start following the rule of connectivity in the business houses. Recently, Yahoo and Microsoft have followed the rule. Tata and Kores have also followed this rule. Internal competition breaks down the team spirit. Internal competition affects on the morale of the team. Home Management is the base on the rule of connectivity not on the rule of competition.

It's Up to You to Make Customer Service a Positive Experience
Being aware of your attitude and focusing on the Golden Rule will help improve your customer service and keep them coming back.
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