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THOUGHTS ON PRODUCTIVITY
1. “PRODUCTIVITY IS MEANINGLESS UNLESS YOU KNOW YOUR GOAL.” 2. PRODUCTIVITY ALWAYS TRUMPS ACTIVITY (3 STORIES) 3. “I MUST DO THE MOST PRODUCTIVE THING POSSIBLE AT EVERY GIVEN MOMENT.”

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Value Stream Marketing: It’s just not about the Value
Of course when I start discussing flow, I am going to start discussing Theory of Constraints. In your marketing process, you will have numerous constraints but Goldratt claims that at any given time, there is only one constraint. That constraint is much like the neck of an hourglass and will limit the entire system. Actually, if it is well managed you could throttle your process accordingly (We only wish we could that). Simply doubling the efforts in a constraint could be the easy solution and may just move the constraint to another area. However, we operate in a more complicated world than that. Something else usually cases something else to happen.
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