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Exhibiting at a Franchise or Trade Show
You can build your business by exhibiting at franchise and trade shows. Here are some suggestions when you decide to exhibit.

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Build Your Confidence-Make More Sales
There is a golf story that says: "The most difficult golf course is the one between your ears." The same can be said about making sales. There are more obstacles in your head than any prospective client will throw at you. Get over it!

If Life Gives You Lemons, Pay for Them When You Can
I made my selections and was in line checking out. When the total was rung up, I realized that I was several dollars short. Usually, I pretty much know what I have for funds in my pocket, but since I was only going to the golf course, I had only made sure I had enough to cover my fees. Buying produce had not been on my mind that morning; playing tournament golf was. Now, it looked like both images would be crushed.

The Donut King: The Early Years of Ron Joyce
He grew up in rural Nova Scotia in a house without plumbing and a wood stove for heating. Today, he has eight cars, owns a $60 million golf club resort, and has so much money he has even offered to fly people on trips anywhere in the world if they can help improve his golf swing. How did Ron Joyce get to where he is today? He did it by building a tiny coffee shop by the name of Tim Horton’s into one of Canada’s most beloved and successful brands.

The Uniform Franchise Offering Circular
Just How Important is the UFOC? I started playing golf about 10 years ago and over time have come to love the game. Although technique is a large part of what drives many golfers back to the greens, golf also has a very specific set of rules that define the game and create an equal playing field. The rules spell out how to play, how to keep score and how to determine a winner.

What Everybody Needs to Know About Golf Promotional Products
Now you can take that box of golf promotional products out of the closet. Reach your hand way back into that old file cabinet in the corner, which nobody seems to use except for storage anymore, and grab yourself a handful of those golf balls and golf tees with your company’s logo on them. It’s time to start advertising your business once again. Promotional corporate gifts, products imprinted with corporate logos, or custom products with corporate logos, like imprinted items and corporate apparel are all making a comeback in the new economy.

Master Your Game: Taking Aim Pays Off
What if you hired a personal golf coach and started going to the driving range regularly to hone your swing? Your goal will be to consistently hit the green in regulation to lower your handicap. With sufficient practice, and by taking consistent action toward this goal, I bet you will accelerate your learning in perfecting your game. It works in golf, you say, but will hiring a coach help me in other aspects of my game?

Hit More Fairways and Close More Sales
Eric Dunn, my guest on this week's Meet the Sales Experts Radio Show, stressed the importance of positive self talk, affirmations, and transformation as keys to sales success. That Eric is a former golf teacher, his philosophy should not surprise anyone familiar with the mental aspect of golf. And during the interview it became clear that Eric knows a thing or two about my sport, baseball, too. Eric talked about the similarities between golf and selling and at one time he even sold golf equipment.

What is Your "Pre-Call" Routine?
Wrap your head around these six steps to a better result on the golf course and in the marketplace! The steps that you take mentally before you take the shot in sales or in golf will often play a considerable role in the result of that shot. What are you thinking? Many of you know that I am a bit of a golf nut. In fact, I am in the middle of writing a book on the 18 analogies between the profession of sales and playing golf. Recently, I read an article in GOLF magazine written by PGA Tour pro, Hunter Mahan in which he described how he “pressure-proofed” his game to make him more mentally fit for competition at the highest level. By turning to sports psychologist, Neale Smith, he developed a step-by-step “pre-shot routine” that I found to be very applicable to the preparation necessary before a sales call.

Getting the Back 9 to Count in Increasing Your Sales: It’s All About Process
What could golf possibly have to do with increasing your sales? And if you aren’t a golfer do you really care? Well, my golf game the other day gave me a wake up call to increasing sales that can apply to everyone in the field, golfer or not. It’s all about process.

Learn from Golf... Create More Revenue
When you get to the golf course, you can play golf. Eighteen holes or nine holes. Hire a cart, or not. There’s also a shop with golf clubs and accessories, clothes, and food and drink as well. All revenue streams for the club.

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