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Tiger Woods’ Unconventional Crisis Management Deserves An A Grade.
In managing a crisis, conventional wisdom commands to talk to the media as quickly as possible, tell what you know, tell it all and promise more as soon as more information is known. As Tiger Woods copes with what he calls his "personal failings," his one car accident on November 27, 2009 at his estate, some have suggested he employs the conventional wisdom of crisis management. See Magic Johnson on Larry King, December 4, 2009. Tiger Woods has so far resisted, choosing instead to employ an unconventional approach for which, in my opinion, he deserves an A in crisis management.

Art Of Selling
The art of selling is a lot like professional golf because success depends on having the right mental attitude. As a professional golfer, Tony Jacklin was inspired throughout his career by a poem his caddie wrote. Now you can be inspired by this poem.

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Build Your Confidence-Make More Sales
There is a golf story that says: "The most difficult golf course is the one between your ears." The same can be said about making sales. There are more obstacles in your head than any prospective client will throw at you. Get over it!
If Life Gives You Lemons, Pay for Them When You Can
I made my selections and was in line checking out. When the total was rung up, I realized that I was several dollars short. Usually, I pretty much know what I have for funds in my pocket, but since I was only going to the golf course, I had only made sure I had enough to cover my fees. Buying produce had not been on my mind that morning; playing tournament golf was. Now, it looked like both images would be crushed.
The Best News
There are many different attitudes. Roberto de Vincenzo, a golfer from Argentina, beautifully displayed one of the best ones many years ago when he won the Masters Golf Tournament but was denied the coveted green jacket. I say he won it because he had the lowest score at the end of four days. But his playing partner who kept the score had inadvertently written that he had made a five on one of the holes when in reality he had made a four. De Vincenzo signed the card, and when an incorrect card is signed, the player is disqualified. He had not cheated, but the rules stood. What was his reaction when he learned he was disqualified? Did he blame his playing partner? No, he said he made a stupid mistake. He accepted full responsibility himself. Now what kind of man is he?

What Everybody Needs to Know About Golf Promotional Products
Now you can take that box of golf promotional products out of the closet. Reach your hand way back into that old file cabinet in the corner, which nobody seems to use except for storage anymore, and grab yourself a handful of those golf balls and golf tees with your company’s logo on them. It’s time to start advertising your business once again. Promotional corporate gifts, products imprinted with corporate logos, or custom products with corporate logos, like imprinted items and corporate apparel are all making a comeback in the new economy.

Hit More Fairways and Close More Sales
Eric Dunn, my guest on this week's Meet the Sales Experts Radio Show, stressed the importance of positive self talk, affirmations, and transformation as keys to sales success. That Eric is a former golf teacher, his philosophy should not surprise anyone familiar with the mental aspect of golf. And during the interview it became clear that Eric knows a thing or two about my sport, baseball, too. Eric talked about the similarities between golf and selling and at one time he even sold golf equipment.
What is Your "Pre-Call" Routine?
Wrap your head around these six steps to a better result on the golf course and in the marketplace! The steps that you take mentally before you take the shot in sales or in golf will often play a considerable role in the result of that shot. What are you thinking? Many of you know that I am a bit of a golf nut. In fact, I am in the middle of writing a book on the 18 analogies between the profession of sales and playing golf. Recently, I read an article in GOLF magazine written by PGA Tour pro, Hunter Mahan in which he described how he “pressure-proofed” his game to make him more mentally fit for competition at the highest level. By turning to sports psychologist, Neale Smith, he developed a step-by-step “pre-shot routine” that I found to be very applicable to the preparation necessary before a sales call.

Extending your Expectations
Earlier this week, I had a lengthy conversation with the head coach of a major college basketball team. We were discussing the recent NCAA tournament, better known as The Big Dance or March Madness. My friend, as a player, assistant coach, and now a head coach, has been to the tournament many times. There are 65 teams that make it to the tournament. Some get there by winning their conference while others are invited due to their national ranking, difficulty of schedule, or strength of their program.

Learn from Golf... Create More Revenue
When you get to the golf course, you can play golf. Eighteen holes or nine holes. Hire a cart, or not. There’s also a shop with golf clubs and accessories, clothes, and food and drink as well. All revenue streams for the club.
You Are Not Your Performance
We live in a totally results-driven society. You are only deemed to be as good as your most recent victory. This has set up a consistent state of low self-esteem for many people. Recently, I enjoyed the NCAA National Championship Basketball Tournament. For months, every team in the country has a goal of making it to the tournament. Then, at the end of the season, 64 teams are selected from various parts of the country. As the tournament progresses, teams are eliminated one-by-one until, at the end of the season, the team remaining is named the national champion.

Selling A Business Is Madness ... March Madness That Is
It’s March … the nation turns its attention to March Madness and the tournament of tournaments (full disclosure, die hard Terps fan and will watch the tournament without them this year; just wait til next year). So it’s in the spirit of the game that we write this month’s article … Game On!

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