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Perception remains that Jobs IS Apple
Whatever you want to say about Apple, it’s a brand that is considered one of the best. In the latest brandchannel’s brandjunkies 2009 report, Apple won accolades in several areas. However, it’s also a company that is viewed as having its future tied to CEO Steve Jobs—and that’s an image that needs to be changed.

7 Ideas Owners Must Consider When Succession Planning
Recently we’ve been reading reports and statistics on succession planning. Did you know that according to the Canadian Federation of Independent Businesses more than 40% of business owners plan to leave their businesses in the next 5 years. Are you one of them? Then read this article and start ensuring your success.

Internet Home Based Business - What To Look For In A Quality Leader
When it comes to having success with your internet home based business, there are a number of crucial facets you will need to focus on. Something that often gets overlooked is the quality of the leader who is running the business you join.

Leadership Success Skills - Autumn is The New New Year
The other day I heard on the radio that autumn is the new New Year! It makes sense when you think about it. I think fall is a great time to re-evaluate and take an inventory on the successes and challenges of the year to date. Here are some questions and tips to ponder in the remaining months of the year.

Taglines - Why Your Brand Needs a Tagline
A tagline is a short and zippy phrase that describes what you do for your target client. Taglines are essential to a well-rounded brand. I have often seen a well-designed company identity without a tagline and therefore without a message. Taglines add value by communicating your message to your target client and work to enhance your business image.

The Trouble With Taglines Why This Catchy Phrase Can Lead You Astray and What You Can Do About It
One of the most powerful components of a brand’s message is the summation of a brand’s position in the marketplace, the promise it offers, and the value it means to your customers; wrap that in a catchy turn of phrase in as few words as possible and you have yourself a tagline. The trouble is…

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Improving Your Selling Skills
Selling skills, like any set of abilities, can always be learned or improved upon. All you need is the good sense to want to improve and to get your hands on a proven system that can pick you up from whatever your current level of selling skill is, and assist you to smoothly rise from there. You’ve already got the good sense, or you wouldn’t have put in the time and effort to have found and be reading this. So how do you locate and identify the right training materials that will give you the real selling skill assistance you’re looking for?

Lesson #4: Take Control
“I don't like formal gardens,” said Disney. “I like wild nature. It's just the wilderness instinct in me, I guess." Despite his apparent disregard for structure, Disney was a hands-on entrepreneur, who enjoyed taking control over all aspects of his company. While it was in part personality-driven, Disney’s hands-on nature was also due to a lesson he learned the hard way early on in his career.

Lesson #2: Do It Yourself
“I love my product,” said Lauder. “I love to touch the creams, smell them, look at them, carry them with me. A person has to love her harvest if she’s to expect others to love it.” Because of Lauder’s love for her company, she took a very hands-on approach to its operations, getting her hands dirty in everything from production to marketing to sales. She understood the importance of hiring a good team, but her desire for perfection and quality drove her to want to control all aspects of her company, at least until it got too big for her to handle alone.

Lesson #2: Pursuing the Common Good is Good for Business
“I had such a string of good fortune in my life,” says Newman. “Those who are most lucky should hold their hands out to those who aren’t.”

What Does Your Handshake Reveal About You?
The way you shake hands tells a story about you and your company. Learn how to shake hands in a way that solidifies your story and builds rapport with potential clients.

How Do People Find You?
Have you ever felt all of the good things in life belong to someone else? There is a reason this may be true, but you can change that condition. It is in your hands to make the difference.

Thrive In This Economy: Smart Money and Marketing Changes To Make Now
Good business design and ideas will always succeed, no matter what the economy. So, rather than wring your hands the next time you read about a downturn, you can feel good, knowing you know how to do the “right things right!”

Marketing Advice For Franchise Owners
Franchise owners know one thing, either they are getting enough marketing support from corporate or they need to take matters into their own hands. Unfortunately, the latter is the usually the case. In today’s era of budget cut backs marketing is usually the one line item in the corporate budget with the bull’s-eye on its back. Franchisees need to take matters into their own hands and deploy the marketing strategies that Fortune 500 companies are executing.

Truck Drivers --- Some of our Best Sales People
I can't tell you how many times I have heard people say exactly that --- "Our Truck Drivers are some of our Best Sales People." In fact, I often made that statement myself when I ran my own Steel Processing Distribution Center. During seminars and association meetings I still often hear CEO's and other executives make that comment over and over again. But ------ When I ask for a show of hands as to how many people actually train their truck drivers on sales techniques very few hands go up.

Online Copywriting Plan – 5 Steps to Writing Your Business Website
Getting people to find your website is one thing, but what do they do when they get there? If you've cobbled together some online copy and put it on your website, the chances are you've scored a massive own goal and are playing into the hands of your competitors. Why? Because there are 5 key steps to good business website copywriting that you've probably overlooked;

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