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Don't Adjust My EBITDA
In my first business, we didn’t have a line for EBITDA on our financial statement. We went straight to Net Income. We knew our cash flow from our statement of cash flows (and our bank account which we checked regularly since we were self funded.) We never talked about EBITDA, nor did we ever feel the need to come up with things like “Adjusted EBITDA.”

Labels That Mean Nothing
I’m going to pile on to Fred Wilson’s post titled Web 3.0 Nonsense where he suggests that Jason Calacanis’s Web 3.0, the official definition is “nonsensical versioning.”
Winners Never Cheat and Cheaters Never Win...Bull#$%!
This article puts to rest the idea of cheating and all good deeds coming without criticism. Read this to learn more.
If I was your Finance Director
With most business owners and managers coming back from their summer holidays, thoughts are now turning to what will be happening to their businesses, not only in the remaining months of 2009 but in 2010 and beyond. Finance directors are no different in that they will have plenty to occupy them on their return to the office, and they will certainly be playing their part in this thought process. Orchard Growth Partners Principal Antony Doggwiler gives you a taste of what finance directors are up to at this crucial time of the year.

Hiring New Employees – A Best Practice Guide
Employing new workers can seem a daunting task so we’ve put together a very practical guide to help you in this effort. There’s more to consider than simply where to advertise and what to ask a potential employee at an interview.

In Marketing - one size does not fit all
One of the great things about travelling overseas is that it makes you look at things from a new perspective. I have just returned from a trip to Japan and was fascinated by the number of international brands operating there and how they prosper in what are very different trading conditions from their home countries and Australia.
Goals Versus Resolutions
It’s mid February and I waited to present this topic to allow all of your New Year’s resolutions to die their natural death. Are you still exercising, how about that healthy diet, did you contact those long lost friends and relatives, have you become kinder and gentler? With all of that kicked to the curb we can focus on the real meat and potatoes of change-GOAL SETTING.

The Impact of Culture on Acquisitions
In another article, I talk about the rate of failure of mergers and acquisitions being 91%. What I did not talk about was the primary cause of these failures. It is actually quite simple. Most of these transactions, commonly referred to as M&A, are driven by finances and financial calculations. Unfortunately that has nothing to do with the daily business of doing business for any organization. It is the people that matters, and it is a failure of recognizing the people, or culture, that cause most M&A transactions to fail. In this article, I talk about how to avoid this fatal mistake.
Show Me The Money – What Your Business Plan Must Include
You’ve got your business idea, got the time to start the new business and your entrepreneur spirit is fired up but you need money and are off to the bank or a friendly angel investor with your business plan. Wait before you do, make sure that you have included this information.
Pitching to Win and Winning that Pitch
You’ve got a viable product, you know that this large company would be very interested in it – you are now entering a high risk area – pitching your product to a much larger company.
Email With Integrity - Reaching for Inboxes in a World of Spam
This paper outlines the following information: Table of Contents: * Introduction * Defining Spam * How Spam Affects your Earnings * Double Opt-In Versus Single Opt-In * Why Double Opt-In Is The Right Choice * Common Questions About Spam * Maximizing Email Deliverability This paper is designed for a quick over view and understanding of the issue as a individual sending email as part of your business process.
A Consultative Approach
If a sales person pitches a prospect too early in the sales process and has not taken the time to fully appreciate that prospect’s requirements, they are likely to encounter much more resistance in comparison to a sales person who has first sought to identify and agree the prospect’s requirements prior to presenting their proposals. In the current competitive climate where the role of sales people is becoming even more demanding, organisations that adopt a consultative approach are more successful.

Lead Capture Pages for Network Marketing
Lead Capture Pages? What are they? Which Lead Capture System Should I Use? What Happens With Your Leads?

Going Up? Make Sure Your Elevator Pitch Isn't Going Down
When you only have 15 or 30 seconds to make an impression - are you ready?
Are you Ready for the Business Challenge?
The only reason for going into business should be that you have a great business opportunity, or a concept that neatly fills a gap in the market and is feasible.

Preparing for Successful Process Improvement
An integral and often overlooked step in improvement work is the preparation work: defining the project and gathering the facts that are essential to gaining a good understanding of the existing process. Too often this initial phase of a project is given cursory attention or ignored altogether. This is the first in a series of papers dealing with the up-front work in process improvement projects.

Driving Direct Marketing Excellence: Customer Profile Studies
This article talks to the importance of conducting a thorough customer profile study to get a good understanding of your customer base. These studies can be performed for very little cost and the data that you receive back on your customer base is unbelievably valuable to your business.
Using Analytics with Direct Marketing to Ride Out a Tough Economy -- Part 2
This is the second in our series of how to be a smart marketers in today's economy. This article talks about the importance of communicating with everyone in your company to ensure that all goals are aligned.
Don't Let the Franchise Fee Scare You!
If you have searched for a franchise opportunity to buy, perhaps you have become frustrated at the upfront franchise fee that that franchisor is asking. $25,000.00, $35,000.000, $50,000.00 or more sounds excessive, right?

5. Penetration Selling -- Penetrating the Barriers to Understanding
In Penetration Selling, we therefore recognize that the key barriers which need to be penetrated during the presentation are: • Anything that might block the prospect from achieving a full understanding of the product, and even more importantly, • Anything that might block the prospect from gaining a good understanding of how the product will more than adequately satisfy his key needs and wants for owning that product. For a prospect to develop sufficient interest in and desire for acquiring a product, he needs to not only become familiar with the features of that product, but he needs to additionally become convinced that the benefits which that product offers him will more than satisfy his specific purposes for acquiring that product. For example...

Other good understanding Related Articles

Realizing the Impact of Your Behavior on Others
Have you ever wondered why you behave the way that you do? Or, why others react to you the way that they do? Successful individuals know that the foundation of personal and professional success lies in understanding yourself, understanding others, and realizing the impact of personal behavior on others. This understanding results in improving communications and reducing conflict.

MARKETING YOUR POINT OF Difference
How do you get across to customers that you are different? How do you get customers to understand the value and benefits that you actually offer? When customers come to choose a supplier of products or services they do so on the basis of understanding the benefits that they are going to get, understanding how you are going to exceed what they thought was available, and most of all by understanding your point of difference between you and anybody else they have spoken to or indeed their existing supplier.

5. Penetration Selling -- Penetrating the Barriers to Understanding
In Penetration Selling, we therefore recognize that the key barriers which need to be penetrated during the presentation are: • Anything that might block the prospect from achieving a full understanding of the product, and even more importantly, • Anything that might block the prospect from gaining a good understanding of how the product will more than adequately satisfy his key needs and wants for owning that product. For a prospect to develop sufficient interest in and desire for acquiring a product, he needs to not only become familiar with the features of that product, but he needs to additionally become convinced that the benefits which that product offers him will more than satisfy his specific purposes for acquiring that product. For example...

Integrating Your Multi-Channel Marketing Approach
This article provides some insight on how to effectively utilize the many different channels available to us to promote our businesses. The key is balance -- and really getting a good understanding of your customers.
Retail Costing, FIFO, LIFO, Average COST?
Retailers live on their margins, so you obviously need to have a good understanding of your real cost of goods sold (COGS). Understanding your costs from your vendors will help you choose the appropriate method, as will your point of sale system.
We Can’t Understand Customers
I often hear sales, marketing, and change management folks talking about ‘understanding the customer.’ But what, exactly, does that mean? On the face of it, it’s a no-brainer. Of course it’s vital to ‘understand the customer.’ But it’s not so simple as just ‘understanding’ as there are so many facets to this. I must admit that when I hear folks using the term “understanding the customer’, it sounds to me as if they are seeking to ‘understand’ so they can sell or influence – using the act of understanding as part of a sales cycle.

Change Employee Communication and Avoid the “Golden Bull”
Communicating with employees in plain English is a good thing! The main benefit is that they will have a greater chance of understanding what you are trying to say (always a good outcome of any communication). Unfortunately many messages sent out by management are less than clear. Here are a few examples of real communications.
Practical Practice Management for Law Firms (Part One)
Most lawyers are good at understanding and interpreting the law. What they are not good at, in many cases, is running a business. A law practice is just another business and needs to be run as such. Why don't some lawyers get this?
The Road to Good PR
Good PR is such an elusive process that many organizations have either a limited understanding or a total misunderstanding of what it is and how to get it. How can you get something, when you don’t know what you are trying to get? Hopefully this article will help clear the air as to what good PR is and how to get there.
10 is Better Than 1!
I think that we all agree by now that the money really is in "the list". When a marketer starts out marketing online, one of the first things you should be working on is gaining subscribers or your own "list". Understanding the importance of your own list is one thing, but understanding the power of that list and the laws that govern that list is a whole new ball game. It was an inevitable occurrence that "spammers" have made things worse for the good marketers so a good marketer must now be aware of the spam laws and if/when/how to get around them.

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