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gopher Tagged Articles
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Focus Groups are for Lipstick, not Technology
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| You're launching a new product, so of course you test your messages with customers. After all, you want to make sure your customers' mouths water (and their wallets open) when they hear your story. More than that, you want to get to know your target market; learn to think like them, speak like them, understand how they react to your story.
So you decide to run a focus group. That's what everyone does, right? Wrong.
In my humble experience the high technology market does not lend itself to focus groups. |
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