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Do Publicity Stunts Work? As Sarah would say, 'You Betcha!'
Publicists have long put a human face on a story. Hollywood celebrities promote causes. Victims flee hurricanes. President Roosevelt once dispatched photographers to take compelling pictures of victims of the dust bowl of the 1930's to evoke sympathy for them. When orchestrated right, stunts can be powerful media exposure generators.

10 Tweetlater Tactics to Make Your Twitter Life 100 Times More Productive
Being a fan of twitter and a gadget geek I have tried a fair few twitter tactics and table offerings over the last few months and one of my favourites is Tweetlater for several reasons. So, if you're looking for a reason to splash out on a twitter tool take a look at my list of twitter tactics you can apply by using tweetlater professional as part of your social media marketing campaign.
#1 Gorilla Marketing Strategy: Own Your Brand on Google
The #1 Gorilla Marketing Strategy is simply to own your name (and your story) on Google. When people are introduced to your business, they’ll instantly “google” your name.

Other gorilla marketing Related Articles

PR Your 500 Pound Gorilla
This gorilla does it all by persuading those important outside folks to your way of thinking, and moving them to take actions that help your department, group, division, association or subsidiary succeed.
Bust the Recession With Mobile Marketing.
Group text messaging is proving to be a recession buster for many businesses. In today's busy world where simple is better, case studies are claiming a text message is the new 800 pound gorilla. Furthermore, case studies are supporting this statement showing texting can do wonders for sales/marketing or communications.
The Dirty Secret of Why Many Chambers of Commerce Fail to Increase Sales
Throughout the United States, Chambers of Commerce engaged in annual or even bi-annual membership drives. Yet, the 800# gorilla in the room is this dirty secret. Read on if this is of interest to you.
#1 Gorilla Marketing Strategy: Own Your Brand on Google
The #1 Gorilla Marketing Strategy is simply to own your name (and your story) on Google. When people are introduced to your business, they’ll instantly “google” your name.

The 800 Pound Gorilla Problem
I was at a board meeting recently where the board and management was discussing the company’s market position. This is a strong company that leads its market and, as a result, one of the board members stated that we were “the 800 pound gorilla in the market.” In my world view, the market was still relatively small so I suggested that we were the 12 pound gorilla. While this got a chuckle, it was instructive and moved the conversation down an interesting path.
3 Simple Steps to Creating Your Marketing Calendar
What is a marketing calendar? This article asks and answers the questions what is a marketing calendar and offers in three easy ways for you to create your next marketing calendar. First you'll need a strategic marketing plan with all your marketing tactics ready to be put into your new marketing calendar. Then you'll need use your marketing calendar to kick all your marketing into fast action.
A Lesson in Higher Level Communication from an 800 Pound Gorilla
We can likely agree that influencing skills are important part of effective leadership. And for those of us who want to improve at getting people (like prospective customers) to do what we want them to do, I share this discovery that involves that 800 pound retailing gorilla, Wal-Mart. Their advertising tag line has progressed over the years. Their current version provides a lesson for all of us who are challenged with effectively articulating our value proposition.
The 600-pound Gorilla: How to Reduce Money Fights in a Relationship
Few issues bring out the worst in relationships and couples like money; in fact, it’s the number one reason couples fight. Couples rarely address their emotions associated with money, and so it usually becomes the 600-pound gorilla in the relationship. Here are a few tips to help you address your 600-pound gorilla:
Why hiring or keeping the 600lb sales gorilla is a mistake
For many years the legend of the 600lb sales gorilla or Alpha sales superstar has been strutting the hallways and boardrooms of businesses. Often revered for achieving top of the league ladder sales results, yet feared by many for their aggressive, manipulative, ego centric, demanding, intimidating antics, countless CEO’s and sales managers have allowed these sales prima donnas to remain in their sales teams but at what cost to their sales team and their business?
You Can Help Salespeople Burdened with Sales Weaknesses
If you have been reading my Blog for a while you know that there is more to selling than just utilizing skills to execute the sales process, sales model, and sales methodology. The big, hidden, 600 pound gorilla in all this is the combination of hidden weaknesses that prevent salespeople from executing. Objective Management Group identifies five big ones and a dozen or so additional weaknesses that cause problems for salespeople. Most salespeople have at least 3 of the big ones and average a total of 9 weaknesses all together.
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