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Read It Anyway!
I really dislike the recently released Jacked Up: The Inside Story of How Jack Welch Talked GE into Becoming the World's Greatest Company. I put it down several times. I threw it down several times.

The Magic of Marketing
A research team from Durham University and the University of British Columbia is investigating magic tricks to further understand how people's minds work. The key magician's techniques that the team investigated were misdirection and illusion.
Increase Sales Means You Must Confront Those 800# Gorillas
What 800# gorillas are you avoiding to increase sales? I believe now is the time to discuss one those gorillas. Possibly, the avoidance of these 800# gorillas contributes to the high failure rate of small businesses where for each one that opens another one closes. (Source: Small Business Administration)

Business Ethics Cannot Ignore the 800# Gorilla
Pick up any newspaper, watch any television network, listen to any radio station or scan the Internet and you can learn a myriad of reasons about why the U.S. is in its current economic crisis. After hearing or reading hundreds of economists to political pundits, I have yet to hear the real problem why our economy is in its current fix.
The Dirty Secret of Why Many Chambers of Commerce Fail to Increase Sales
Throughout the United States, Chambers of Commerce engaged in annual or even bi-annual membership drives. Yet, the 800# gorilla in the room is this dirty secret. Read on if this is of interest to you.
Sales Training Should Cost You Nothing, Nada, Zip
Are you researching the cost of sales training? What would you say if I told you that your efforts are in vain because sales training should cost you nothing? Interested? Read on about this different perspective.

Other gorilla Related Articles

PR Your 500 Pound Gorilla
This gorilla does it all by persuading those important outside folks to your way of thinking, and moving them to take actions that help your department, group, division, association or subsidiary succeed.
Bust the Recession With Mobile Marketing.
Group text messaging is proving to be a recession buster for many businesses. In today's busy world where simple is better, case studies are claiming a text message is the new 800 pound gorilla. Furthermore, case studies are supporting this statement showing texting can do wonders for sales/marketing or communications.
The Dirty Secret of Why Many Chambers of Commerce Fail to Increase Sales
Throughout the United States, Chambers of Commerce engaged in annual or even bi-annual membership drives. Yet, the 800# gorilla in the room is this dirty secret. Read on if this is of interest to you.
#1 Gorilla Marketing Strategy: Own Your Brand on Google
The #1 Gorilla Marketing Strategy is simply to own your name (and your story) on Google. When people are introduced to your business, they’ll instantly “google” your name.

The 800 Pound Gorilla Problem
I was at a board meeting recently where the board and management was discussing the company’s market position. This is a strong company that leads its market and, as a result, one of the board members stated that we were “the 800 pound gorilla in the market.” In my world view, the market was still relatively small so I suggested that we were the 12 pound gorilla. While this got a chuckle, it was instructive and moved the conversation down an interesting path.
A Lesson in Higher Level Communication from an 800 Pound Gorilla
We can likely agree that influencing skills are important part of effective leadership. And for those of us who want to improve at getting people (like prospective customers) to do what we want them to do, I share this discovery that involves that 800 pound retailing gorilla, Wal-Mart. Their advertising tag line has progressed over the years. Their current version provides a lesson for all of us who are challenged with effectively articulating our value proposition.
The 600-pound Gorilla: How to Reduce Money Fights in a Relationship
Few issues bring out the worst in relationships and couples like money; in fact, it’s the number one reason couples fight. Couples rarely address their emotions associated with money, and so it usually becomes the 600-pound gorilla in the relationship. Here are a few tips to help you address your 600-pound gorilla:
Why hiring or keeping the 600lb sales gorilla is a mistake
For many years the legend of the 600lb sales gorilla or Alpha sales superstar has been strutting the hallways and boardrooms of businesses. Often revered for achieving top of the league ladder sales results, yet feared by many for their aggressive, manipulative, ego centric, demanding, intimidating antics, countless CEO’s and sales managers have allowed these sales prima donnas to remain in their sales teams but at what cost to their sales team and their business?
You Can Help Salespeople Burdened with Sales Weaknesses
If you have been reading my Blog for a while you know that there is more to selling than just utilizing skills to execute the sales process, sales model, and sales methodology. The big, hidden, 600 pound gorilla in all this is the combination of hidden weaknesses that prevent salespeople from executing. Objective Management Group identifies five big ones and a dozen or so additional weaknesses that cause problems for salespeople. Most salespeople have at least 3 of the big ones and average a total of 9 weaknesses all together.
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