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The anatomy of failure: Four questions to ask when your marketing isn’t working
When you're unhappy with your marketing results (or other business results, for that matter), it's all too easy to blame yourself, blame others, and/or blame circumstances beyond your control. Typically, that approach doesn't help you move forward; it either keeps you stuck or moving backwards. But there's a simple approach to getting unstuck from the business "blame game;" read on to learn it.

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Good Marketing is Like a Bad Habit
You know those bad habits we get. Like raiding the chocolate biscuits during late night TV shows. Or slouching we when we sit. Or biting our fingernails.

Tips on How to Get More Clients and Market Professional Services with Affiliate Fees and Rewards Programs
Create rewards for those that refer others to you. A reward could be anything from a formal affiliate program, where you pay cash for referrals, as I do, to coupons for discounts on your services, products, or programs, or a basket of gourmet food or homemade cookies.

Part 6: Service or Product Line
What are you selling? In this section, describe your service or product, emphasizing the benefits to potential and current customers. For example, don't tell your readers which 89 foods you carry in your "Gourmet to Go" shop. Tell them why busy, two-career couples will prefer shopping in a service-oriented store that records clients' food preferences and caters even the smallest parties on short notice.
A CEOs Thoughts on Collaboration
I had breakfast with Matt Blumberg – the CEO of Return Path – yesterday. I’ve worked with Matt for at least six years and love the way his brain works. During my frustrating quest for the best chocolate croissant in Boulder (so far all of the ones I’ve found appear to be exactly the same – I’m guessing there is one chocolate croissant distributor in town) we talked some about “collaboration.”
Adventures in Wally World
I went to walmart 2 nights ago and had a very fun experience. I was going there for a chocolate cake. Cash in hand and ready to rock...
How to Get Your Spouse to Support Your Online Internet Business
How do you get your spouse or significant other to support your online Internet business? My wife? Chocolate or ice cream. Have you ever been typing away only to hear...
If You Want Customers to Be Happy, Give Them Less Product Information
Here's a counter-intuitive thought: Shoppers with less information about a product are happier than those with more information. Researchers at the Tippie College of Business came to this conclusion after conducting a study in which people were asked their opinions of chocolate and hand lotion.
Productivity through Chocolate Reflections
So there I sat, staring at the candy and trying not to open the first one. (My will power diminishes after eating one.) Of course, I gave in and ate my first one. I was surprised to see that on the inside of every wrapper are little messages. It is like a chocolate fortune cookie! With every one I opened, I found another productivity thought. "Get Your Feet Massaged" Now doesn't that sound wonderful? Chocolate and a massage! But there is a productivity thought here. So many of us work and work and never take time out to recharge. That is what this message is telling us.
Your Value is Like a Homemade Chocolate Chip Cookie
Selling is a lot like baking. I love to bake. Every Sunday I make 3 batches of chocolate chip cookies for my family of three growing boys. Friends who stop by know the cookie jar will be full and ask to dip in. No kid or adult is immune and they can never stop at just one.

"We May be Poor but..."
It started off so innocently which made the contrast that much more painful. We were kidding around as our family often does at night. Ann had offered to make chocolate chip cookies -- favorites of Amber and mine. Then we discovered we were out of chocolate chips. It was close to 9 pm and I wasn't excited about going out, so Ann suggested we make oatmeal cookies, then we realized we were also out of cranberries. In the midst of all this she said, "This is how poor people live..." or something to that effect. That's it -- 6 words that felt to me like a 250 pound thug had struck me in my solar plexus.
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