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Controlling the Assumptions in Your Sales and Marketing Strategy
When you incorporate a new strategy into your service business there are certain assumptions that are made upon which the success of your strategy relies. These assumptions need to be monitored and controlled to give your company the greatest chance of accomplishing your stated objectives. The assumptions we make as business leaders are limited to two primary areas: 1) the external environment and how it will change, and 2) the industry in which we operate.

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Importance of Public Relations and Crisis Management Planning to Your Business
Are public relations and crisis management planning important to your business? The answer is simple and direct. Public relations and crisis management planning are not only important to your business, they are both CRUCIAL to your business, regardless of your type of business. A general public relations program is important to your business to: complement advertising; provide research capabilities for marketing efforts; provide capabilities for special events to increase company & industry visibility; monitor governmental organizations; to communicate the state-of-the-industry to the public, including views on legislation, regulations, economic conditions, and other factors and events impacting your business; and to communicate with past and existing clients.
Employee Trusts
The objective of this program is to provide financial assistance to Employee Stock Ownership Plans. The employee trust must be part of a plan sponsored by the employer company and qualified under regulations set by either the Internal Revenue Service Code (as an Employee Stock Ownership Plan or ESOP) or the Department of Labor (the Employee Retirement Income Security Act or ERISA). Applicants covered by the ERISA regulations must also secure an exemption from the Department of Labor regulations prohibiting certain loan transactions.
Rule Making
The burden of complying with regulations is often cited as one of the primary concerns of small businesses. Help ensure that the voice of small business is heard during the rule-making process by learning how rules are made, keeping track of proposed regulations, reading the analyses prepared by experts, and commenting on proposed regulations.
DOING BUSINESS WITH THE FEDERAL GOVERNMENT – PART 1
The FAR is a body of regulations which is the primary source of authority governing the government procurement process. The FAR, which is published as Chapter 1 of Title 48 of the Code of Federal Regulations, is prepared, issued, and maintained under the joint auspices of the Secretary of Defense, the Administrator of General Services Administration, and the Administrator of the National Aeronautics and Space Administration.
Policies and Regulations: Constraints of growth-oriented enterprises
The enabling environment is important-especially as the enterprise grows. This would appear to be related to the fact that the larger the enterprise becomes, the more difficult it gets to operate outside the formal economy. In talking about the enabling environment entrepreneurs tend to emphasize macro-economic conditions per se, rather than specific regulations. This implies that they are quite capable of working their way through (or around) regulations, but that they find it more difficult to deal with economic downturns.

Fostering Intentional Financial Integrity
Here are some proven, common sense financial operational principles that every business and governmental agency and the people who work in them should follow. The operating principles are in the form of questions you can begin asking people about the company you own or work for as well as those who are running your local, state and federal governmental agencies beholding to you as a tax payer. By just asking the questions as often as you can, you are a champion that is helping to foster intentional financial integrity across America. Discover the positive power for doing good by asking key business and governmental leaders the six critical financial integrity questions.

THE CORPORATION 2030
“As regulations and costs collide with trends, and corporations adjust in order to stay viable – what will they become?” In other words, what will corporations look like in, say, 2030? Based on what I know about coming trends and expected regulations, as well as what others have shared with me on this topic, here are my predictions.

Satisfaction and Success
A recent consumer survey of satisfaction levels with respect to a variety of industries revealed that the airlines score consistently at the lowest levels of customer satisfaction. If you fly regularly, this will not shock you. I realize that with increasing regulations and skyrocketing fuel costs, the airlines are facing unprecedented challenges; however, it is important to note, with the same regulations and fuel prices, that one airline consistently scored good marks in consumer satisfaction.

Labor Law in California: Proactive Efforts Can Help Reduce HR Risks
Despite a positive economic outlook, California employers continue to find their footing in this slippery and unpredictable economy. Labor law in California is more complex, and different, than most federal regulations. To reduce the risk of a lawsuit, it is imperative to manage the risks related to California labor law and employment regulations.
How to Be Your Own Lobbyist
It often seems like nobody in government these days is listening to small business owners. But with a little bit of strategy, you can fight city hall. Expert Dr. Amy Handlin tells you how. Regulations, taxation, zoning, and other governmental rules can directly impact your business. When something arises that you think will harm your business, consider lobbying for change. Here are some key strategies to adopt for effective lobbying. They are based on my interview with Dr. Amy Handlin, the deputy minority leader of the New Jersey General Assembly and author of Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government.

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