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Lesson #3: Make Sure You Are Not Missing the Market
Johnson opened up his first movie theatre in the Los Angeles inner-city area of Baldwin Hills. It was an area notorious for being home to the Bloods and Crips gangs, and everybody around him kept telling Johnson he was crazy.

Make a Difference - Sweat the Small Stuff First
In 'Leadership', Rudy Giuliani makes a very important point about how vital it is to make a visible difference, however simple and even ineffective that might seem. Yet how much can we do to affect positively the businesses or organisations we lead and manage ourselves.
When People Talk, People Listen, Marketing Gets Better
We'd like to but we can't blame everything on the up-and-coming kids. We can't blame all of the changes on computers, connectivity and social media. Marketing, communications are different today than they were in the 70s, 80s, 90s. It will be different in 2020. But then it never was the same. It has always been in a constant state of change, flux. It really is business as usual because the usual, the norm, is change. Every day it just seems to change a little faster. People now learn about brands, products from multiple sources and they're able to make a better buying decision. Meet all of the consumers wants, needs and expectations they commit to your brands, products. They encourage others to join up. Fail to meet your commitments to quality, value, service, support...you'll hear about it fast!

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Lights, Camera, Action! Lucas Takes the Film Industry by Storm
In 1967, realizing that they had stumbled upon what could be a very successful business relationship, Lucas and Coppola joined forces to create their own production company, American Zeotrope. Their first venture was turning Lucas’ student film THX 1138 into a full-length feature film. After being received successfully, Lucas formed his own company, Lucasfilm Ltd., and began writing a film based on his experiences growing up in quiet Modesto. Completed in 1973, American Graffiti went on to win a Golden Globe and was nominated for five Academy Awards. Lucas had now become a recognized name throughout Hollywood.
Tagged
I remember growing up we use to play a game called "tag". I am sure you remember playing this game with the neighborhood kids. One or more kids would count to 10 and then chase other kids to tag them and they would be what we called "it". The kids who were tagged were the next ones to count, chase, and tag kids. A couple other things I think of when I think about the word "tagged" is when graffiti artist tagged walls with spray paint or when people get tagged with a tatoo somewhere on their body.
Social Media Pro … Maybe It’s Time to Get a Productive Job!
Even though news spreads of PR people, publicists who send scathing emails, tweet callous responses, post graffiti; they really want you to believe social media is where their expertise shines. Problem is the majority of requests for assistance, a response from someone, anyone the quieries go unanswered according CandyTech. At Gartner Research's huge technology conference one analyst said there's a solution...there's an app for that. So much for PR's "sure thing."
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