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Book Review: Buy-ology
Marketing is not yet a science, which means that there’s no guarantee that “if you take this action, you’ll get this result”. You may have a lot of anecdotal knowledge and strong hunches on what will get results. However, if you don’t understand how people react to your message, you are likely to be guessing.
Create Heros Everywhere
Do you want to bring out the best in another? Heres an approach to do it.

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Humble Beginnings: The Early Years of Coco Chanel
The simple mention of the name Chanel and images of luxury, grandeur and haute couture spring up in minds across the world. As one of the most recognized and venerated brands in fashion history, Chanel came from the impoverished streets of France to revolutionize womens fashion and liberate it from its restrictions. Thirty years after her death, Chanels lasting impact on the fashion world can still be felt.

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