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How do CEOs think?
I travel regularly to meet our customers. Normally, we work with the VP Engineering and the CTO of product Companies. I meet them regularly and most of the time our meetings are technical discussions or discussions about specific projects we may be working on. As the market was slow, most of our customers were not in a position to discuss specific projects. Most projects were on hold, and our customers were under pressure from their CEOs and Boards to reduce costs. This meant that they were pushing us for rate discounts.
Retail Costing, FIFO, LIFO, Average COST?
Retailers live on their margins, so you obviously need to have a good understanding of your real cost of goods sold (COGS). Understanding your costs from your vendors will help you choose the appropriate method, as will your point of sale system.
Measuring Marketing Results in 2009
Marketing of any kind requires that we measure results. That’s nothing new. In current times measuring the results of marketing activities is not an option. If it can’t be measured, don’t do it is what many CEOs mandate, and well they should.

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