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Brand Extensions: Is it Time to Broaden Your Horizon?
When I interviewed graphic designers for my agency, I’d always get a little nervous when they claimed they could double as a great copywriter. That’s because good design and good copywriting require two different skill sets rarely found in one person. I’d experience the same nervous reaction when clients discussed “brand extension,” or launching a new product related to their existing brand. It’s not as easy as it seems.
Graphic Design Goal
Graphic design is based on objective goals, not subjective opinions like "I like red!" The design of your ads, brochures, newsletters, proposals, and web site should be determined by the image you want to communicate.

Internet Marketing - Make A Living From Home
If you have been getting up early in the morning to go to a job that bores you, just to make enough money to support the family, you have probably always wondered whether there is a better way to do things. Well, there is. With internet marketing as a powerful tool that is driving the work place these days, the money-making potential is virtually unlimited, and millions of people have quit their office jobs to work from home, for only a few hours per day, and making much more money than they ever dreamed possible.
The Bloomtools franchise story
The most successful franchise businesses are often determined not only by the strength of their marketing and products, but also by their inner business strengths. The driving team behind the franchisor needs to have strong values and an immovable vision for the success of the business and its franchisees.

Good websites!
A good website makes all the difference to the response you will get & the success of that actual site.....
12 Ways to Tell If Your Website Needs Work
Wouldn't it be nice to wake up and find emails from 3 hot leads who are dying to hire you? Or that you made $300 in online sales while you were sleeping? Duh, of course it would! And it doesn't take a rocket scientist to make it happen.

Staffing Employees: Extraordinary Human Resources
With the world getting smaller and the global economy getting more competitive, strategic staffing is more important than ever. The growing legions of increasingly skilled, educated, and talented people who have chosen to work through staffing firms provide the ideal solution to human resource challenges.
Words That Sell and Promote - What to Look For in a Rockin' Copywriter
A copywriter is more than just a great writer. The following steps will help you hire a rockin’ copywriter to get the job done for your online marketing needs.

A Strong Identity
The best negotiation is when you are not even negotiating. This is a true story from the life of Sam Maitin, the good artist who lived and worked in Philadelphia, Pennsylvania, USA.
Insurance Programs and You
Discussing the benefits of group insurance coverage for health/dental, home and auto insurance and professional liability Insurance.
Budget Salvation! 10 Ways for Small Business Owners to Save Money
You may have noticed that the economy is on shaky ground pretty much everywhere. It's been in all the papers. While everyone from the consumer to the corporation is on edge, the small business owner is probably the most nervous. They share the concerns of everyone, while also worrying about their budget in relation to the future of their business and their employees. The real challenge for small business owners is how to make their budget dollar go further - expenses can't be slashed any further because they're already running lean, and they don't want to stifle potential business growth out of economic fear. So, how does the small business owner balance the budget to ensure the prospects of future success?
Do you want to improve the effectiveness of your web site
When it comes to websites, most business owners make the mistake of confusing glitz with effectiveness. If your primary objective is to sell, then the single most important issue is text. Not graphics and definitely not fancy flash technology. Graphic designers may disagree with me on this, but words are what count.
Passionate Australian owners make web business a success
The most successful franchise businesses are often determined not only by the strength of their marketing and products, but also by their inner business strengths. The driving team behind the franchisor needs to have strong values and an immovable vision for the success of the business and its franchisees.

Bloomtools franchisees blooming despite challenging times
Refusing to be drawn into the doom and gloom surrounding the economy, web development franchise Bloomtools and its franchisees are still achieving great success.
The Self Promotion Piece - Bringing a Graphics Standard into the Business World
All business owners are familiar with the corporate brochure, but rarely is it utilized in the same way by companies in non-creative fields. Most corporate brochures end up serving either as extended ads (too obviously self-serving, unless the ad is the purpose), or dry company profiles (which are, well, dry). I often suggest a more creative approach to my clients… a “show” rather than “tell”.
Hey - Are Your Sales And Marketing Materials Fridge Worthy?
When my friends come over to my house, the first place they head to is the fridge. And nooooo - it isn't for the food either! (although I AM a fabulous cook) They are STARING at all the cool quotes, cards, offers and important things or people that I want to remember and have in my radar. All attached with a fabulous magnet of course. (REALLY - it's a position of honor!) And people LOVE looking at it! I often advise my clients that ANY sales and marketing materials they're creating had better be FRIDGE WORTHY. (or puh-lease - DON'T show them to me)

How to Increase Sales for Your Service Business through Your Website
Many business owners have a common misunderstanding about what their website is supposed to be doing for their business that is costing them missed opportunities to directly increase sales. Most business owners have the misguided notion that their website is a marketing tool.
Outsourcing Saves Lives (Your Life)
How every entrepreneur and business can outsource their time-eaters to cheaper, better, and foreign professionals.

Other graphic designers Related Articles

Do you want to improve the effectiveness of your web site
When it comes to websites, most business owners make the mistake of confusing glitz with effectiveness. If your primary objective is to sell, then the single most important issue is text. Not graphics and definitely not fancy flash technology. Graphic designers may disagree with me on this, but words are what count.
How Sound Design Affects Customer Response and Action
If you've spent a small fortune on graphic designers, search engine optimizers, social networking experts and still find that your website conversions are low, then perhaps your website suffers from the marketing equivalent of Capgras Delusion, a failure to make a connection between your online content and your emotional value proposition.
Home-based business: Graphic Design
Graphic design business is growing among entrepreneurs who seek home-based business. Graphic designers execute visual designs for their customers to communicate to a targeted audience.
Graphic Design vs. Web Design: Separate and Not Equal by Nick Haas
As designers, it is our job to communicate effectively in both the print and web mediums, and learn that they are separate and not equal. Understanding the distinct differences between being a graphic designer and a web designer in 2010 might help you on your next project or in the way you approach your design.
Logo Files Versions of your logo that you should own.
Your logo is the most important graphic element in which you will invest for your business. You should own the logo in many file formats. Having a library of logo files will enable you to send vendors the types of files they need (for example, other designers, printers, or other service providers).
Common Mistakes by Graphic Designers in Web Design
Graphic design and web design are two different things and the designers in each area need to have different sets of skills.

5 Strategies for Working with Website Designers and Graphic Designers
To get an effective website within a specified budget and timeframe, one needs to follow some strategies while working with website designers and graphic designers.

Role of Graphic Design in a Website
People argue over the importance given to graphic design in web designing. However, most people admit that graphic design plays a minor but important role in web design. Some of the areas of a website that need the help of graphic design include logo design, illustrations and icons.
Basic Visual Web Design Mistakes to Avoid
In web design, there can be several mistakes that must be avoided in order to achieve success with the website. Some of the mistakes often committed by web designers include poor choice of fonts, not highlighting the links and not supporting the content with useful and attractive graphic design and images.
Essential Tools for Website and Graphic Designers
Website designers and graphic designers have several options available to improve the quality of their digital and print projects to a great extent. Some of the tools include Adobe Photoshop, Font Doctor and BrowserShots.
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