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Kodiak vs Battery: Adventures in VC Culture
Lest anyone think all venture firms are the same, here are some interesting comments from a Kodiak-based venture guy on how the culture there differs from the one at Battery:
WHAT MAKES A SUCCESSFUL FRANCHISEE?
The success of operations of the franchisor lies more in selection of a suitable franchisee apart from a tried tested and proven system, feasible business plan, sufficient profit centres, and motivated employees. We shall discuss the traits that make a franchisee successful. The characteristics that make an individual, a successful franchisee are that they are prepared to follow the franchisor's tried and tested system, are self motivated, prepared to work full time in the business, capable of managing people and ofcourse a good leader.
Achieving Financial Stability
Marie Francois' story - Haiti

Other grassroots Related Articles

We the Media
Book Review -- Grassroots Journalism by the People, for the People – Dan Gillmor; O’Reilly Press, 1005 Gravenstein Highway North, Sebastopol, CA 95472, 707.827.7000, www.oreilly.com; August 2004; 304 pages, hardcover; $24.95
Lesson #4: Build A Brand That Can Stand On Its Own
In both 2004 and 2005, Canadian Business magazine named Tim Hortons the best-managed brand in Canada. Joyce may no longer be with the company, but that honour is in no small part due to the successful marketing strategy that he initiated in the company’s early years. With a focus on grassroots and Canadian culture, Joyce created a brand that has inspired a nation’s pride and has stood the test of time.

The Role of Microfinance in Addressing the HIV/AIDS Pandemic in Zambia: The Rainbow Model Provides a Future for AIDS Orphans
Poverty and HIV/AIDS constitute a vicious circle. Poverty creates vulnerability to HIV/AIDS, and HIV/AIDS leads to poverty. Unfortunately, the interventions of the national and international community are not moving as quickly as the desperation and the loss of hope in the people coping with the pandemic at the grassroots level.

Image Versus Identity
The image of a company can be purchased and crafted much like an illusion that a stage magician performs. The identity of a company is the real version of what customers see and experience when patronizing a company. Huge difference. It is quite possible and often likely that companies that have paid for an image have quite a different identity. Grassroots marketing people like your's truly discover and bring out the true identity of the businesses we represent. Here's a quick example; an area has an Avis Rental Car location which has an image of "We're number two, so we try harder." But also in the area is Joe's Rental Cars, a local guy who serves free hot dogs and always has cars in stock. The first has an image, the second has an identity. Image is fleeting and expensive, identity keeps customers talking and coming back.

Grassroots Marketing is Dandy
Market like a dandelion? We can learn a lot about "grassroots" marketing from those pesky little guys.

Earth Day and The Business of Green
Earth Day started as a grassroots movement, now environmental advocacy organizations are being sponsored by corporations and this is helping to change social behavior. Smart businesses are responding to consumers asserting their right to greener products and demanding more sustainable business practices.

The Obama Grassroots Campaign - 7 Reasons Why Your Organization Can't Duplicate It
Seven reasons why your organization can't duplicate the fervor of Obama's grassroots campaign...
Why mums make great entrepreneurs
Mums often make natural entrepreneurs and have the motivation to set up their own business to balance work and family needs, says a leading business expert who is promoting grassroots entrepreneurialism.
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