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What Sequoia Capital Looks for in Startups
Elements of Sustainable Companies Start-ups with these characteristics often foretells the success of a business and the likelihood of it becoming a sustainable, enduring company. We like to partner with companies that have:

Other great engineers Related Articles

Managers PR Mechanics or Engineers
The trick here lies in knowing the difference in capabilities between PR mechanics and PR engineers, then using their respective talents in your own best managerial interests.
The Top Ten Lies of Corporate Partners
In a manner of speaking, I’m running out of lies to tell. So far I’ve taken care of entrepreneurs, venture capitalists, engineers, and marketers. The target of this posting is “corporate partners.” (You might find a previous posting, "The Art of Partnering" interesting.)
Great Storytellers, Great Leaders
Recently I had the pleasure to join an outstanding group at the home of my good friend Peter Guber, one of Hollywood’s greatest moguls, most innovative thinkers, and finest storytellers. In the room were Oscar winners, top business execs, and even one of America’s top engineers, all united by their ability to tell great stories.

Lesson #5: Pursue a Passion Outside Your Business
Hewlett and Packard were both diehard electrical engineers and entrepreneurs in one. But, while that combination worked well in helping to grow their startup, it was in fact largely the passions they held outside of their business that kept them going through the tough times and helped them maintain a sense of balance.

YOU CAN LEAD A HORSE TO WATER BUT YOU CANT MAKE HIM SELL OR CAN YOU
By Mike Schultz and John Doerr Recently, we presented to a group of firm leaders across a range of service areas on how to sell professional services. During the Q & A session, one leader of an engineering firm asked, “This is all great stuff, but how do you get them (my engineers) to sell? I mean, I have tried everything, but they still would rather do just about anything but sell.” Well, short of walking around with a large stick and a menacing attitude, we suggest you will inspire more of the professionals in your firm to sell by helping them get into the right frame of mind to become a rainmaker. It is not just a question of telling them to go out and sell; you need to take care of the following six areas to get the activity you want.

Marketing Benefits vs. Features: Will it make me late for dinner?
Stop telling your customers about horsepower (feature) when they are concerned about missing dinner (benefit). One of the biggest marketing mistakes is to talk about features like horsepower when your customers only care about benefits like getting home for dinner. What are you marketing - Benefits or Features? Wake up and talk about what's important to your customer. Your engineers care about features like horsepower. Don't worry about hurting the feelings of your engineers. They are not your customers
Quote 85% Less - Close 300% More
He had a client who, when he met them, closed 4 deals for every 100 quotes they prepared and submitted. Not only that, it took their highly paid engineers anywhere from 1 hour to 1 week to complete those quotes.
Mobile Internet Security
How can I make my network more secure? Networking engineers need to take internet security on mobile devices, smartphones and the social web seriously.
The Accidental Manager: In some train wrecks you may be the train!
Many management promotions are one dimensional, prompted by seniority, non management performance or a recommendation. This is problematic, because great engineers don’t always make a great engineering manager; leading is a very different skill set. When people are placed in management positions haphazardly, it can create a collision between reality and ego. The result is a wreck of denial, manifesting as toxic behaviors: micro-managing, controlling, passive aggressiveness, chaos, bullying, poor judgments and constantly deflecting issues to Human Resources to avoid responsibility.

Engineer Yourself a Better 2011
For whatever reason, I have spent a lot of my time, particularly within the last three years, working with a lot of companies who have sales engineers - meaning that they hire people with engineering backgrounds to be salespeople. When I tell people about this fact, they give expressions of horror or sympathy, because of what they perceive as the difficulty of training engineers to be salespeople. What's funny is, I love working with engineers. Want to know why?
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