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How to REALLY Connect With Your Customers on Their Terms to Build Relationships and Generate More Sales
Knowing how to engage your readers with attention grabbing headlines is important and at the same time, it's not enough to really create a relationship, build trust and eventually win a customer or client.
2.5 Ways to Improve Small Business Customer Service
Great customer service is one of of the pillars that supports a successful small business. Offering great service to your clients, prospects and vendors will help establish your reputation, build trust, create brand equity and fuel growth. What are the customer "pain points" when it comes to service? How can your small business become better at delivering a great service experience?

Decreasing Labor Costs Without Layoffs
At a time when the nation’s economy is softening, and perhaps worse, many entrepreneurs are considering layoffs as a way to cut costs. But eliminating jobs does not always result in immediate cost-savings. There are often severance packages to finance and unemployment benefits to cover. In addition, the morale of the employees left behind always suffers. There are ways to decrease labor costs that can save jobs, however. And, in many instances, these strategies can save money immediately, keep unemployment insurance rates down, improve or at least maintain employee morale and save jobs.

Other great starting point Related Articles

Access to Finance: Constraints of growth-oriented enterprises
The starting point for a Focus Group Discussion was an exercise whereby the participants were asked to write down constraints they had encountered in growing or trying to grow their enterprises. These responses were printed on cards, which were placed, in clusters of similar constraints, on the wall for all to see. They became the starting point for more in-depth discussions and were used to reflect the groups' main concerns.

Creating Wealth - Use Your Creative Resources
Wealth strategies - basic starting point.
Lesson #4: A Great Businessman is Only as Great as His Vision
What is the difference between an average point guard and a great point guard? According to Johnson, it all lies in the vision. Great point guards see the court differently than everyone else. They envision where they need to go and how they are going to get there before they even touch the ball. Johnson, unarguably one of basketball’s greatest point guards ever, used that very same vision in crossing over to the business world.

Five Characteristics To Look For In A Home Business
So you are thinking about starting up a home based business? These days it is tough as there are so many different products and opportunities to choose from, both MLM and Internet Marketing. A good starting point is to work out your goals, and then make sure they align with what you find.
Importance of a business valuation when selling your business
A great starting point if you are seriously considering selling your business is getting a valuation. Depending on the business valuation, your next steps may be getting advice from your accountant on how much you keep and how much will go in taxes so you know you truly wish to sell. But this article is about the importance of a business valuation prior to trying to sell your business.
On Leadership and Doing Dishes
Leadership is something that has a starting point in everyone who takes up the charge to get something done through and with other people. For some, the starting point in their leadership journey is subtle, progressing and steady. For others, it comes at a moment's notice with a call to duty. For me, it came from leading from the middle of the pack when I was 9-years old. And it all started from a deep hatred. The hatred of doing dishes!
You Are Here
As a blind person myself, I am always intrigued with the way that sighted people get or fail to get from point A to point B. It is fascinating to me that people who can see perfectly spend a great deal of their time being lost. Recently, I made one of my rare trips to a giant shopping mall. As usual, I was listening to all the conversations going on around me. I discovered that most people spend a great deal of effort during their shopping experience trying to figure out where they are in relation to where they wish they were.

Always Respect What You Have To Offer
Leaders, sales people, consultants - anyone who makes their living by influencing and encouraging others - these folks know it's key to respect what you have to offer. You are a good deal. A GREAT deal. As a starting point, give yourself permission to realize that about yourself. And make sure you work hard to back up such a bold claim! That's what true entrepreneurs do... they figure out what people really need, and they create the solutions that fulfill those needs....
Is a great product and service enough to succeed?
Well that depends on your definition of success. There is a romantic notion in business that if my product and service is good enough, the business will basically take care of itself. This notion is incorrect. If anything a great product and service is just your starting point and ticket into the game.
The Awesome Power of Story
Smart marketers everywhere are starting to realize the awesome power of great story-telling. I'm a sucker for a great story. But so is almost everyone else. We are hard-wired to love great stories.
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