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An Introduction to Trojan Horse Marketing
Let me introduce you to a marketing principle called Trojan Horse Marketing. The reality is, when people see a marketing message or a promotion, their walls go up further. Trojan horse marketing works in the real world. Why? Because even if your prospect has strong walls and fortresses, when they see your Trojan horse, they see it as a gift from heaven, and they bring that gift inside the barriers. That’s what Trojan Horse Marketing is about. It’s about how to position your marketing as a Trojan horse; as a gift; as a welcome distraction from life; as an answer from heaven.

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Visionarys Disease and the CEO
We all know the value of vision. The Greek philosophers spoke about it. Former President George Bush recommended attention to "the vision thing." What happens when an organization's problem isn't a lack of vision but too much? What happens when the CEO's vision changes monthly, weekly, or even daily-driving his organization crazy? Welcome to Visionary's Disease. If you are consulting to someone who suffers from it, you are probably very frustrated.
Franchise Industry Reaches out to Veterans
The VetFran program is for our glorious soldiers who are looking forward to a healthy civil life. The participation is voluntary and the member businesses offer various discounts to the prospective franchisees. It is one of the most popular programs of IFA.
Sales Training – Top Salespeople Can Learn from Good Soldiers
Salespeople can find sales lessons from good soldiers. A most appropriate time to reflect about this is Veterans Day, celebrated in the United States and around the world with different names on November 11th. What can a salesperson learn from top characteristics of good soldiers?
Hostages, Revolutions and Critics
Most uprisings and revolutions find their beginnings in injustice. The French and American revolutions are two examples, and we can trace this back to Greek history. Democracy started there. The people had a justified outrage and managed to change things.
Dealing with Email Overload – Tips and Best Practices
Is your email in-box forever full? Distracted every time your email dings? Do emails drive your days, not your priorities? In Greek mythology, Sisyphus, an evil king, was condemned to forever rolling a big rock to the top of a mountain, and then, the rock always rolled back down again. Are you are suffering the same "Hell" every day while trying to keep on top of your email tsunami? Here are, but a few tips for your consideration.
Honor Without Envy
Aeschylus, one of the three great Greek writers of tragedy said, "It is the character of very few men to honor without envy a friend who has prospered." Employees that know how to follow and support their managers, make good leaders. Without followers, contributors, supporters, and those willing to help when not receiving notoriety there are no leaders.

Sales Coaching Tips
Sales is often considered the battle ground that business is won and lost one. Having an effective sales team is a must. Like soldiers- your sales people will have to brave many challenges to overcome possible customer issues and make the sale final. Unlike soldiers though they have the handicap of having to perform up to a customer's standard and they aren't allowed to shoot anyone. There might be a need for some sales coaching tips to help any sales person sharpen their skills, review basics and capitalize on strengths.
What's under your sales-bonnet ( Final)
Graham, cut-in abruptly, "OK, ok, let's let sleeping dogs lie, Johno's gone, and good luck to him, we will also see him at the pub on Friday, he's not going too far. He's a good mate, just tired and over-it and that's fair enough, it hasn't exactly been a party around here for a while. Let's move on to the present." I was impressed with Graham, he was a big man, and I felt his big heart, and from what I could tell he was the leader although the Greek wore the title of Managing Director.

Mentoring - It’s All Greek to Me!
Did you know the first mentor was Greek? It’s one of those funny things where a guy was a mentor and, by coincidence, his name was Mentor. King Odysseus (he was Greek too) asked his friend (named Mentor) to watch over his son while he went away to fight a war. Old Mentor was a wise, sober, and loyal fellow and did a great job influencing the young man for the good.
Recruiting America's Military Elite to Lead Your Organization
The value that transitioning military leaders bring to civilian organizations is quickly becoming a highly sought after asset. Unlike their business contemporaries, America's military elite have already headed up a team comprised of their fellow soldiers, for whom they are directly responsible. Discover how recruiting former military leaders can inject your organization with incredible knowledge and skills.
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