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Green Building Is Up While Rest of Building Market is Down
An autumn 2008 study by McGraw-Hill Construction in partnership with the National Association of Home Builders (NAHB) in the USA shows fourty percent of builders find "building green" makes it easier to market in a down economy; 16% find it makes it much easier.
Top 5 Green Social Networks
An overview of social networks, the opportunity they represent for green marketers, and a list of the top 5 green social networks.
The Green Consumer is out shopping and they're reading your company's Environmental Label
Do you frequently read food labels at the grocery store? You're not alone. It's a growing trend these days. And it's expanding beyond just food. Now, consumers are reading the 'environmental' label on products. Just as these consumers have become savvy about learning more about good nutrition, they're becoming equally savvy about what's good for the environment. As a business, it's time to take a look at your company's 'environmental' label.

Other green consumers Related Articles

Greening How You Take Green
There are many ways to green your business. Using recycled products, swapping out your lightbulbs, and offsetting/minimizing your carbon footprint probably come to mind first, right? What about how you process payments? Come again, you say? Yes, there is now a way to green how you take green: Dharma Merchant Services.
It’s All About the Label
An estimated 410 green labels or green certification systems exist worldwide, while close to 400,000 companies and nearly 500,000 products have gained a green label or valid certification. Now there's a tool that helps producers and consumers understand what's behind the label.
Green Jobs: It's about growing your existing employees too
Looking to green your workforce? Perhaps the perfect candidate is already in your workplace, just waiting to be unleashed to help green your environment. On-the-job learning is still a major factor in the growth of green jobs
How Do I Start A Going Green Business?
The recently coined term, “going green”, has become a well-known household expression in the past few years. Essentially, going green means adapting your lifestyle in an attempt to do as little damage as possible to the environment. Homes have begun going green by doing things like having compost boxes so there is less garbage in the landfills. So, we know the basics behind how an individual goes green, but many companies or entrepreneurs have started to ask themselves: how do I start a going green business? Getting a whole business to go green is a little more difficult and definitely requires more work in order for it to actually be effective. A greener workplace involves everyone in the company, not just an individual effort.
The Greening of Expectations
Consumers are increasingly seeing the green movement, not just as a quality of life issue, but as a survival issue as well. Here's why business should, too.
The Right Move
Eco-entrepreneur Spencer Brown is saving consumers a lot of time and money and changing the way they move with his company, Rent-a-Green Box.
A few Green truths
Those of you investing in green businesses are in good company. Even as skittish investors yanked an estimated $225 billion from stock funds last year, roughly $1.5 billion flowed into green funds during that same time, according to a Smart Money article by Elizabeth O’Brien entitled; “10 Things Green Companies Won’t Tell You.” Still, popular as it is, investing in green may not be everything you imagine. Not every company who claims the green categorization is 100% green. Along with the green you may have to put up with some black and blue. O’Brien’s article offers the following examples:

GHG Emissions Reporting for Dummies
If companies want to say they are "green", then they need to document their GHG inventory among other environmental performance measures (how much they recycled, etc.). In addition to "backing up" their marketing claims, if new legislation affects them- they will be in a better position to manage GHG emissions. Many of my clients have embraced "green" reporting because their customers are buying "green" products and services over "non-green" companies.

Going Green = saving money
More and more we get mail with this statement: "I Want to Be Seen in Green" Nowadays “Going Green” improves public perception, many companies think: “It is just good business…” Many of the big companies understand this metric - green is "in" and it is not a color that is going to go out of style. This change of view comes from new workers, from new entrepreneurs, just having finished schools and universities. US education places are the greenest places in the United States. Green is cool in school today. More and more of former students are becoming new customers, but customers with new-fashioned views, views their fathers would never have thought about. So, what’s all the fuzz about going green? Can GREEN bring in some money?

Go Green In Presentation Skills Training
We are now living in a world where environmental consciousness is a growing concern. ‘Going green’ is a top priority for savvy consumers and entrepreneurs. Find out how to choose green when choosing professional presentation skills training.
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