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grist for the mill Tagged Articles
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Zip it!
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| Admit it: You like to gossip. Who doesn't? Gossip is popular for the same reason that shows like Desperate Housewives are hits. It's cheap entertainment that lets us escape into someone else's problems rather than confront our own. Gossip is often a form of schadenfreude - delighting in someone else's misfortune. |
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Other grist for the mill Related Articles
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the magic of the cultural brand
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| 1. Define the basic difference between a cultural brand and a plain old run-of-the-mill brand. |
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Managing Risks in todays Environment
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| Part of managing risk is ensuring good communications with your people. If your organization needs to deal with a critical issue, staff will have some idea a problem exists just by watching management body language. Avoid making things worse by letting the rumour mill take over. |
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Is it Time to Rebuild Society?
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| "When society requires to be rebuilt, there is no use in attempting to rebuild it on the old plan. No great improvements in the lot of mankind are possible, until a great change takes place in the fundamental constitution of their modes of thought."
John Stuart Mill
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The Explanation Gap
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| Excellent communicators understand that an explanation gap typically results in an execution gap. Remember the old rumor mill game? Tell a phrase to the person next to you at a table. Your neighbor tells it to their neighbor. And so on. Before you know it, the phrase “Let’s wrap the various toys with vibrant colors to excite the recipients” turns into “Let’s rap serious tunes with vibing colors to recite to the residents.”
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Excellent Marketing To Get In A Lather About!
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| One of my favourite trips out is to a small northern mill town called Hebden Bridge here is West Yorkshire. There are a number of reasons why I love this place so much, first of all it is beautiful, it just lies in a small valley in the pennines surrounded by lovely clean clear countryside, it has the river and a canal and a multitude of beautiful walks. The energy is uplifting and the people are typical northerners which means they are plain talking, friendly and very helpful.
But by far the best attraction for me as a marketer is the town its self.
Why?
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What is an Adventure Travel Agent
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| Some individuals do not want an ordinary vacation experience; rather, they want adventure. If you are looking for a vacation that is not run-of-the-mill, but something exciting with unusual and unique accommodations, seek the assistance of an adventure travel agent. Unlike your average travel agent, an adventure travel agent is knowledgeable on more exciting vacation opportunities and can locate the best adventurous vacation for their client at the best cost. |
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How to be an Audience Arsonist - Light a Fire of Possibility
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| A body at rest tends to stay at rest…
- Sir Isaac Newton
Sir Isaac got it right: a body at rest tends to stay at rest unless acted upon by an outside force. Want proof? Peek around the curtain at audience members listening to a dull, flat, run-of-the-mill speaker at your next convention. Those bodies aren’t moving. They’re at rest. In fact, some of them are asleep. An "audience arsonist" can overcome that inertia and light a fire that moves them to action.
The value of any event – a global company’s annual gathering, a sales convention, association meeting or any other professional event – is in the information and attitude audience members take with them on those return flights home.
An Audience Arsonist is unique. They have the ability to "light a fire" under an audience and move them to action. Learn how to do that.
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How To Recognize Inspirational Leadership
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| The line is sometimes fuzzy between inspirational leadership and run-of-the-mill agitation. When leaders stand on soap boxes and deliver passionate speeches, the words and tone often sound the same. But to me, the difference between agitation and true inspirational leadership is often found over time. If you follow something, and it makes you a better person, it was inspirational leadership. If it brings out your less desirable qualities, it probably wasn't.... |
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