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Summary of main recommendations - Impact Study of the Zakoura Microcredit Program
In preparing the recommendations, we shall try take into account not only the results of the client surveys, on the basis of each of the five tools used, but also the ground reality of the ZMC program. In other words, the aim is to take into account what is desirable while bearing in mind what is actually feasible.

Other ground reality Related Articles

Survival Tactics
The giraffe is the largest mammal that gives birth while standing up. I don't speak "giraffe," but I can imagine what the baby giraffe must think when he bounces on the ground from that great height. He just left warm, cushioned quarters in which all his needs, comforts and security were provided. Now he finds himself bouncing off (comparatively speaking) hard, cold, unwelcoming ground.
Guerrilla Reality
Marketing is a waste of money and time if you're not attuned to reality. Reality is not necessarily what you want it to be or what it used to be. Instead, reality is what really is. To many marketers, that's a major problem, but to guerrilla marketers, it's an inviting opportunity to stand apart from the competition.

Summary of main recommendations - Impact Study of the Zakoura Microcredit Program
In preparing the recommendations, we shall try take into account not only the results of the client surveys, on the basis of each of the five tools used, but also the ground reality of the ZMC program. In other words, the aim is to take into account what is desirable while bearing in mind what is actually feasible.
Courage in the face of fear
Great leaders often must stand their ground under fire. So how do you know when you are standing your ground for the right reasons and not just stubbornly waging an ego battle?
Who’s Responsible? Lessons on the Law of Self-Determination
Although, many of us were originally taught to think otherwise, the reality is that no one creates in your reality and you don’t create anyone else’s reality. Each of us creates all of our own reality. It’s terrific news because it’s the foundation for intentionally creating the life we dream of having.

When Did You Last Put Your Ear To The Ground?
Adept trackers, Native Americans used to put their ears to the ground to hear horses' hoofs miles away. The ground carried the sound. Later, the train tracks did the same thing if you put your ear to the track, you could hear the train coming from miles away. When Did You Last Put Your Ear To The Ground? Explore these simple ways to "tighten" your marketing tactics from face-to-face to voice mail. Start measuring how you connect with your prospects and make it matter.
I’m Right, You’re Wrong: Behavioral Science Explains Away This Universal Belief
Each person is limited by their perception to access only a portion of reality, and they build their beliefs, values, and conclusions about the world based on the portion of reality they perceive. From this perspective people who perceive the world differently from you are not wrong, they are just seeing a different slice of reality than you are.
Stuck In a Rut? - Action is The Key That Will Set You Free!
Do you feel like you are trapped inside your own personal Ground Hog day movie? In the movie Ground Hog Day, Bill Murray plays a TV reporter that is forced to relive the same day (Ground Hog day) over and over and over again. No matter what happens, every time that he goes to sleep he wakes up and it's Ground Hog day again.

Focus on What You Want Rather Than What You Fear
We create our own realities by how we think. Take charge by refocusing on how you want things to be. Ground yourself in reality and focus on what you want to create rather than what you fear.

Journey of a Fearless Marketer
Fearless Marketing. What do you think when you read that? Do you think it's an obtainable reality that you only need strive for? Or do you think it's a pipe dream, some fantasy concept in a fantasy world? I'm here to tell you that fearless marketing is absolutely a reality, and if you will take the time to learn these simple steps, it will become your reality.
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