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SWOT as a Public Relations Planning Tool
Used properly SWOT analysis is a remarkably simple and powerful PR planning tool. Here are a few thoughts on using the technique in the analysis of strengths, weaknesses, opportunities and threats when developing a PR campaign. Here are ten things you should do and ten things you should not do.

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How To Give Effective Feedback
Feedback is an effective way of communicating with employees, colleagues or members of your team. Feedback can be both positive and constructive (rather than negative). When giving feedback it is important to have a balance of positive and constructive feedback otherwise the receiver may feel that they only ever receive one type of feedback. It is also important not to always link the two, especially in the same conversation - giving with one hand and taking away with the other.

Why I Love Negative Feedback
We've all heard about feedback and why we need it. We've also heard that positive feedback is much better than negative feedback. In other words, if you want to achieve your goals and get others to work with you in achieving them, you must be positive. Unfortunately, this kind of new age mush obscures the real reasons for feedback. Even more important is the fact that negative feedback is infinitely better than positive feedback.
360 Degree Performance Feedback Enhances Productivity
Everyone in a company needs and deserves feedback about their contributions and performance. They need both affirmative "on course" feedback as well as corrective, "off course" feedback from all of their team members, not just the boss. Read on and you will find ten tips for developing 360 degree performance feedback among all members of your company team.
How Appetizing Is Your Feedback? (How to Motivate Your Team with Positive Communication)
I ask you, when you give feedback, do you make it appetizing for the receiver of the feedback? Or do you make your “steak” indigestible? We can be giving great feedback everyday and, unless we make it appetizing so others will digest it, our feedback will not acted upon. The following are five techniques for making your feedback more appetizing.
Receiving Feedback
At one time or another, we are on the receiving end of advice or feedback. Sometimes it is because we have invited it to improve how we do something or our overall well-being. Other times, we may receive uninvited or unwanted feedback, simply because the provider feels that we or they can benefit from offering this information. So how can you receive feedback in a healthy and respectful manner?

360 Degree Avalanche
There is an intrinsic attraction to 360-degree feedback. Traditional feedback processes are effectively one-degree type systems with, usually, the immediate supervisor providing the employee with uni-directional comment. By involving more than just one person in the feedback process, the process is likely to be more meaningful for both supervisor and employee with greater representation in the amount and type of information supplied. Those providing the multi-rater feedback may include peers, direct reports, other levels of management, internal and even external customers. Suppliers may also provide feedback and there is, of course, the opportunity for self-appraisal.
Master Your Game: Providing Effective Feedback
Great managers understand the value of providing feedback and its impact on high performance. Feedback is any communication that gives your employees information about how you perceive them and their behaviour. This article will assist you to recognize barriers that might be preventing you from providing feedback. You will also learn guidelines for providing quality feedback to support those around you to take their performance to the next level.

Getting An Outside Look
Working with a team over time can create "group think" and rob the ability to be objective. Soliciting feedback from the outside can help overcome this. Read this article to find out how.
COACHING FEEDBACK FOR MANAGERS
Feedback is often regarded as the most difficult part of a manager’s job. However, in a coaching culture, negative feedback is experienced in a positive way, as an opportunity for making new discoveries rather than blame. In this article we will look at four areas of feedback: Positive feedback, Negative feedback, Receiving feedback, Coaching feedback.
Focus Group Best Practices
A focus group is a controlled group interview of a target audience demographic. The interview is often led by a facilitator who covers a set series of questions or topics. Benefits of focus group sessions include: increased customer satisfaction & brand perceptions, and informing product development decisions. Focus groups are a key component to an effective market research program. Generating qualitative feedback in this medium can be more insightful than standardized surveys.

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