Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog

growth brands Tagged Articles



Brand Revitalization
Building a strong brand takes commitment, time and hard work, but the result is one of the most valuable assets a company can own. That said, not all assets are static, and your brand image is no exception.

Other growth brands Related Articles

Mines a BMW thats me
When it comes to cars and other products and services most of us have a pretty good idea of what particular brands stand for, and an accurate mental map of where they stand in relation to other brands. We don't have to think twice about the relative positions of a BMW and a Daewoo, or a Carlsberg and a Carling for example.

Retailer Brands - Lessons from UK and what it takes
Retailers are assuming that consumers will embrace retailer-owned brands. They may be in for a big surprise. Hopefully, being sensible, they will have researched this move. Not to do so would be naive. It is suggested that Stephen Cain, when at Coles, was behind the plan to move to a higher percentage of retailer-owned brands. Maybe, but it is worth pointing out that his experience of UK food retailing was with ASDA - a committed EDLP strategist. ASDA increased its percentage sales of retail brands in recent years by relying on PRICE not VALUE. There is a difference!
Part Wizard, Part Nerd, and one Heck of a Great Brand
When most people talk branding, they usually point to well-known consumables: restaurants (McDonalds), beverages (Starbucks Coffee), foods (M&Ms), home products (Bounty), cars (BMW) and the like. What many don’t realize is that brands are all around us. We’re encountering and experiencing brands all the time in the form of products, services, causes, businesses and personalities.

"Don't Think Pink: What Really Makes Women Buy—and How To Increase Your Share Of This Crucial Market" by Lisa Johnson & Andrea Learned
Johnson and Learned provide an insightful look into how women want brands to communicate to them, how brands should listen, and what women really want. Rating: 4/5
5.2 Is it factor accumulation or total factor productivity that drives growth in Africa?: Economic Report on Africa 2007
To investigate the link between growth and diversification, it was important to first quantify the contribution of TFP to economic growth. This section analyses the sources of growth for African countries using the standard growth accounting method, making it possible to disaggregate the shares of growth contributed by TFP, capital and labour. Growth in output is the sum of the growth in capital, labour and TFP. Capital accumulation is an essential element in the growth process, as it enlarges the economy’s capacity to produce. Increases in labour or labour force have traditionally been considered a positive factor in stimulating economic growth.
Multi-brand strategies - pitfalls and pluses
As franchising grows in Australia so does the number of franchisors that operate more than the one brand. Rod Young from DC Strategy discusses the multiple-brand strategy. They may be disparate brands, not related to each other except they occupy retail shopping centre space. For example, the Pets Paradise, Warner Bros. Studios (all company owned) and Billy Baxter’s Coffee Shops are all controlled by the one group. Alternatively, and more commonly, multiple brands in related industries such as the Donut King and BB’s Café brands owned by Retail Food Group, the Muffin Break and Jamaica Blue brands owed by Foodco Group, and the Drytron and Bizzi Beez brands owned by Fibrecare Group, are long established multi-branded networks.

Multi-Brand Franchising May be Declining
We have seen the growth of franchise conglomerates that have multiple franchise brands. That trend may be declining.
Food franchising come of age in India: FICCI
Food franchising has come of age in India. Northern India boast of having 70% brands of 408 brand franchisors, Western India with 386 brands, Southern India with 250 brands and the Eastern India with 58 brands. Over 30% of new food outlets which are coming up in almost all the cities across the country are through franchise system, 17% share of food and beverages in the organized sector is operated by franchisors in the country. There are 1200 franchisors at present, out of which 150 are exclusively dealing in food and beverage retail 75% of which are of Indian origin and rest are international.
Social Media Principle 5 – WITH People, Not TO People
Marketing is something you do WITH, not TO, people. Successful brands realise that being social isn’t about where, it’s about how for the last 30 yrs or so, brilliantly controlled brand management was the perfect approach for persuading a mass market of credulous consumers who eagerly put their faith in brands.
The Rise of the Silver Social Surfer
Brands must not overlook the rise of the silver social surfer as they represent the biggest growth in users registering on Facebook and Twitter.
Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Environment and productivity at the office

Igniting Your Unstoppable Business Destiny

Are You An Accidental Consultant?
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.