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guerrilla concepts Tagged Articles
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The New Secrets of Guerrilla Marketing
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| The most important things you need to know about marketing are in this column. In the few minutes it takes you to read this, you'll learn more basic truths about marketing than you'd pick up with a score of MBA degrees under one arm and all the marketing books ever written, including mine, under the other.
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Memorize These 12 Words Then Live By Them
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| I'm giving you a memory crutch so that you'll never forget these words. All 12 words end in the letters "ENT." Run your business by the guerrilla concepts they represent and you'll be in marketing heaven. |
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Other guerrilla concepts Related Articles
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From the Publisher Retail Franchises
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| Over the years we've had a number of calls from would-be Franchisees who are attracted to retail concepts but don't want the business to involve food. They needed our ideas and assistance because they were not finding an opportunity that wasn't food-related.
In this issue, we take a look at a selected group of non-food , retail franchise concepts and I am happy to report that there are a number of good concepts available for consideration. |
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Integrated Marketing
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| Whatever does guerrilla marketing have in common with a boomerang? If you throw a stick, it flies about 30 feet. Frank Donnellan once threw a boomerang 377 feet, longer than football field. A boomerang uses gravity and air resistance to aid its flight. Guerrilla marketing uses other weapons to aid its flight. Single-weapon marketing has nothing to aid its flight. |
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The Way of the Guerrilla
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| The goals of the 21st century guerrilla entrepreneur: work that is satisfying, enough money to enjoy freedom from worry about it, health good enough to take for granted, a bonding with others where you give and receive love and support, fun that is not pursued but is in the essence of daily living and longevity to appreciate with wisdom that which you have achieved. WHAT IS A GUERRILLA ENTREPRENEUR? |
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The Guerrilla Entrepreneur
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| WHAT IS A GUERRILLA ENTREPRENEUR?
The guerrilla entrepreneur knows that the journey is the goal. He also realizes that he is in control of his enterprise, not the other way around, and that if he is dissatisfied with his journey, he is missing the point of the journey itself. Unlike old-fashioned enterprises, which often required gigantic sacrifices for the sake of the goal, guerrilla enterprises place the goal of a pleasant journey ahead of the mere notion of sacrifices. |
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Memorize These 12 Words Then Live By Them
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| I'm giving you a memory crutch so that you'll never forget these words. All 12 words end in the letters "ENT." Run your business by the guerrilla concepts they represent and you'll be in marketing heaven. |
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How guerrilla advertising can build business without breaking the bank.
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| If you're like most small businesses, you know you need to advertise to build business, but it's hard to advertise when money is tight. That's where guerrilla advertising comes in. Guerrilla advertising (sometimes known as "guerrilla marketing") is about using the resources you have at your disposal to build business. This article gives you some great ideas on how to utilize what you have on hand to help grow your sales.
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18 Web-Marketing Concepts That Make A Difference
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| If you've been looking high and low for the secret of Web success, today is your lucky day. We've put a little something together that we call '18 Web-Marketing Concepts That Make A Difference.' Eighteen concepts to think about that may just give you an edge on your competition; in fact these ideas may give you an edge, period. So if the same old left-brain thinking that everybody else is using just doesn't get you where you want to be, try these creative concepts on for size. |
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8 Brain-Branding Web Presentation Concepts, Part II
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| In '8 Brain-Branding Web Presentation Concepts, Part I' we discussed the first four brain-related marketing concepts that if incorporated into website presentations help generate brand preference purchase decisions. Part II continues with the next four concepts. |
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Trust and Respect
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| Trust and respect appear to be so colsely linked that when you have one, the other is naturally always present. I do not think this is true. This article discusses these two concepts in enough depth to separate out the concepts into a hierarchy. |
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Disagreement and Disrespect
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| An important concept for successful leaders is to recognize disagreement and disrespect are two completely different concepts. Confusing or combining the two concepts guarantees a dysfunctional organization. |
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