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Lesson #4: In Following Your Passion, You Become Your Own Best Customer
How were they able to devote themselves day and night to manufacturing their mighty machines? Why were they so hell bent on ensuring the highest standards of quality? And what drove them to dedicate themselves to the same business for the majority of their adult lives? William Harley and the Davidson brothers didn’t just make motorcycles – they lived and breathed them. They were, in fact, their own biggest fans. It was in pursuing the one thing they were passionate about that they were able to create such a classic tale of entrepreneurial success in America.

Who is My Market Its Smaller Than You Think
Many designers believe that marketing the widest range of services to the largest possible group is the path to success. You’d rather be a generalist because you think you’ll get more business. But in reality, it doesn’t work that way. In fact, success comes to those who focus on the smallest number of activities most likely to yield the quickest and largest return. What really lets you dominate the market and get more business? Specializing.

Other guinea pigs Related Articles

4.0 The Role of Governments: Microfinance in Africa - Experience and Lessons from Selected African Countries
In several African countries—for example, Ghana, Guinea, Tanzania and Uganda— governments have in the past relied on state-owned banks to extend rural credit and microfinance services.
Improving Management of Oil Revenue during Periods of Price Booms
With more than 100 billion barrels, Africa had 9 per cent of the world’s oil reserves by the end of 2003. Half are located in North Africa. In sub-Saharan Africa, the oil-producing countries can be divided into three categories: the old ones where production is in decline (Congo, Cameroon and Gabon); those where production is still on the increase (Angola, Nigeria); and the new members of the club (Equatorial Guinea, Chad and São Tomé and Principe). However, most of these countries have suffered from the “oil curse” finding themselves heavily indebted and impoverished.
IV. B. Private Investors: THE ROLE OF THE PRIVATE SECTOR
While the deals of Chinese state-owned oil companies such as CNPC, CNOOC, and SINOPEC in Angola, Equatorial Guinea, Nigeria, and Sudan caught headlines, millions of U.S. dollars were being invested by Chinese private enterprises in Africa with little fanfare (Box 1). These investments are not confined to textiles and mining. They cover a variety of services from agriculture to processing and manufacturing.
“Don’t get down in the mud with the pigs.
You will both get dirty and the pigs love it.
Successful People Know When and How to Break the Rules
Successful people create and nurture their unique personal brands. Good personal brands highlight focus on the uniqueness of the person who created them. One way of doing this is to break a few rules. By breaking the rules, I don't mean doing something illegal or unethical. I mean thinking outside of the box and not being constrained by conventional wisdom. As Kevin Coupe and Michael Sansolo point out in their great book The Big Picture, in the movie Babe, Babe the pig succeeds because he doesn't act like a pig. He is friendly and mannerly -- characteristics not usually associated with pigs. Tamba Mbawa broke the rules in building his personal training brand. He placed his business card inside all of the fitness books in a local Barnes and Noble. What rules are holding you back from building a great personal brand? How can you break them

The African Market: Challenges for SMEs and Responses
In the presentation of WUSME World Union of SMEs on 20th May 2011 at the VI.African Summit, chaired by the former President of the Federal Republic of Nigeria H.E. Obasanjo, the market trends and opportunities for Micro- Small and Medium Enterpriseswere summarized as follows: Focusing on the economic development in the „Danger Zones” of the African Continent, the Sub Saharan Countries remain a challenge and urgently need to be addressed. These are the African Savanna and Sahel: Niger, Sierra Leone, Mali, Burkina Faso, Guinea-Bissau, Central African Republic, Chad, northern Uganda, Ethiopia and Somalia.

Are You Trying To Make Pigs Fly (or Expecting Employees to Do Things They’re Not Cut Out to Do)?
Do you employees fail to live up to your expectations? Are they aware of your expectations? Or are you trying to make pigs fly?
Twice The Crime, In Half The Time!
As we learn daily in the national media, there's nothing wrong with America today that can't still be blamed on the guy who left the country in such a mess almost four years ago. You remember - when gas was around $1.90, unemployment was around four percent, and our national deficit was around $8 trillion. Look at any of these indicators, and it's easy to see why Demediacrats everywhere say Barack Obama is twice the president Bush was! And in half the time! Only hard-core capitalist pigs want that Bush mess back....
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