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You Like Me...You Really, Really Like Me
Sometimes in the rush to judgement we forget how important it is for our sales force to build rapport and gain the trust of their prospects. This is particularly true given the current business climate. People have become suspicious, cautious, and protective. Everyone is playing defense. Many salespeople I’ve come in contact with recently have been more assertive in qualifying and jump immediately into product presentations rather than spending quality time to get to know the personal side of their prospect or determine their specific needs. Let finance determine whether your potential customer can buy while you focus on their buying motives. You will be better equipped to match the specific attributes of your product to the specific needs of your customer.

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Oprah Winfrey Show
As the longest running daytime television talk show in America, and the highest rated talk show in all of television history, the Oprah Winfrey Show has become a staple of popular culture since its debut on September 8, 1986. Now in its 21st season, the Oprah Winfrey Show’s popularity is such that it has been renewed to run until 2011, which will put it on the air for a quarter of a century.

Security Theatre
Almost everything that happens before you fly on a plane is not as it seems. In order to deal with anxiety, the airlines put on a show. They've been doing it for a long, long time, and it's starting to show signs of wear and tear. The show is getting old and the lies are starting to show. Here's some snips from an Economist article (hat tip to the Freaknomics blog):
Event Marketing
Whether it’s a fashion show, a charity ball, or a local community sports show, hosting an event can be a great opportunity for small businesses to gain the visibility they want so badly. It doesn’t matter if ten people show up or ten thousand; if you’re able to convert those visits into sales, then it will have been a success. But, hosting a show of any kind is no easy task, and for that, it is crucial to become well versed in the best practices of event marketing.

Participating in an Overseas Trade Show
If you’ve ever organized participation in a trade show in the U.S., you know how much work it is! Selecting the right show, getting all the paperwork in on time, remembering to make hotel and travel reservations for everyone attending, deciding what your booth should look like….the tasks are seemingly endless! And doing a show overseas is that much more complicated, but the rewards can be great. Take a look at a few things which can help you prepare for an overseas show……..

Celebrating YOU: the Leading Lady of Your Show
You are the Leading Lady and director of your own show. You are in charge and fully responsible for how your show turns out to be. If your show is competing for the Academy of Life Award, which categories will it be nominated? Which awards will you win?
Freshen Up Your Approach to Trade Shows
Here's a five step approach to getting an awesome result at a trade show event, even if it's your umpteenth time attending the show.
The Invisible Close Sales Nugget: Three Secrets to Success When Presenting to Women
Show how you've struggled and what you've overcome. You don't need dramatic food stamps or homelessness stories. I haven't experienced any of that, but I have plenty of stories of where I've tried, failed, and gotten up to try again. What you want is to show your underbelly, show that you are

The 3rd Screen Enters the Personal, Business World
With all the tablets and apps being shown at CES it was tough to believe that Apple wasn't at the show. Oh they were at the show they just weren't at the show! Hard to believe that a year plus ago there wasn't a tablet product category and at CES there were 80+ devices being shown. So will they take over the world as some forecast? If so who will be the winners, survivors, hangers on? With our cold, steely logic and raw guts/perception we'll give you our outlook right here... It's an exciting technology, marketplace that is becoming readily available to you and those around you...take a look

The Personality In Pacing Your Brand
The pacing of your brand can show different personality traits for your business as well. Here’s what I mean: You know how some people are speed-along, action-oriented, getting-it-done people? And others are more thoughtful, methodical, and take their time with things? You can show which type you are in a couple of ways in your brand. Here are the opportunities you have to show your pace in your brand:
Holidays + Shows + The Internet + Publicists = Lethal Mixture
Every trade show, conference, convention we get the feeling that we're still about as low as ambulance chasing lawyers -- about. Don't believe us? Hey we've been doing CES (consumer electronics show) for 20 years and the quality of the pitches, hustles has deteriorated because kids don't know enough to be creative!!!!!

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