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Lesson #1: Create a Brand that Can Be Loved, Honoured, and Obeyed
When Wang first opened up shop on Madison Avenue in New York, she was not just selling wedding dresses; what Wang was selling was service. Her goal was to help the women “that are running around looking for special dresses, looking to have everything taken care of because they have busy lives.” To that end, Wang’s shop also helped brides with their jewelry, shoes, hairdos, and more. “I’m creating an image, a brand and a name,” she says.

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Lesson #1: Create a Brand that Can Be Loved, Honoured, and Obeyed
When Wang first opened up shop on Madison Avenue in New York, she was not just selling wedding dresses; what Wang was selling was service. Her goal was to help the women “that are running around looking for special dresses, looking to have everything taken care of because they have busy lives.” To that end, Wang’s shop also helped brides with their jewelry, shoes, hairdos, and more. “I’m creating an image, a brand and a name,” she says.
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