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Simple Pictures Are Best
The "simple pictures" rule tells us that if you have a business or practice and are looking to market it, the simplest marketing picture is probably the best.
7 Killer Ways To Build Traffic For Your Home Business Web Site
Do you have a home business website? Do you want to know the guaranteed ways to attract interested prospects to your products and services, and keep them coming back for more? In this article I have described 7 of the most sure-fire ways to attract people to your home business website.

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HalfFULL
When a whole lot of things are not going your way, it can be quite difficult to find a bit of optimism, seemingly impossible, in fact. But hold on, do you remember the old "is the glass half-empty, or half-full" adage? Well, it serves a dual purpose. If you find yourself thinking that "the glass really is half-empty," it serves as a wake up call to the need for an attitude adjustment. On the other hand, if you think "the glass is half-full"--then you've just touched on another of the natural laws, the Law of Polarity. The fact that everything has an equal and exact opposite.
7 Ways to Make Your Home Page a Home Run for Usability
Your home page is the single most crucial page of your site. This is the page that will be the primary entry point for a majority of your visitors. It is also the page that sets the stage for the rest of the site giving visitors a birds-eye view of who you are, what you're about, what you can do for them, what you offer, and how they get the information needed. The importance of making sure your home page is user-friendly cannot be understated. This page, more than any other, has to pull together so many elements without being overbearing or overloading the visitor with information overkill. Despite the over-reaching purpose of the home page, simplicity is the key. Provide the necessary information and usability elements and you'll lower your bounce rate and improve site conversions along the way.

How To Consistently Improve Your Web Site Results
Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result.
The Art of the Signup Page
A site's signup page is the second most important page on a site (the most important is the home page itself) because this is where you're asking for committment. Everyone worries about the home page (and still don't do a good job), but most companies do a poor job with the signup page. For example, HAMweather's is aesthetically-challenged, and Last.fm's doesn't convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is:
Get Your Article Written Today To Build Your List of Raving Fans
Writing articles is one of the top 5 marketing tools I used when I first started my business 10 years ago and it’s one I continue to use today. Why do I love it so much? It’s free, I can leverage the information and use it in several places, it allows me to give something of value to my readers and I build relationships. When I say “article” many of my clients freak out. Here’s what I mean – 500-800 words (that’s a page to a page and a half) on a topic related to your products or services. Once you do a few, you can crank one out in an hour or less. Here’s four tips to help you become a successful article marketer.
Analytics – The Key to Profitable Marketing
There is an old advertising saying attributed to John Wanamaker that goes “Half the money I spend on advertising is wasted, the trouble is I don’t know which half”. Today you may still think that half of your advertising may be wasted, but shame on you if you don’t know which half.
Is Your Glass Half Full or Half Empty?
We often hear people talking about whether someone's glass is half full or half empty, which is really a metaphor for how someone views their life or the world around them. If someone is negative or pessimistic, people might regard them as seeing their glass half empty. When people view their glass as half empty, they are looking at what they don't have instead of what they do. If someone is positive and optimistic, people would say they see their glass as being half full. Half of their glass may be empty, but they choose to look at it as half full. They are seeing what they have instead of what they don't. Which type of person are you? Do you see your glass as half full or half empty?
Small Business: The Importance Of Lead Capture
If you're putting together your website, you've probably come across the term "lead capture page" and wondered what on earth it's all about. A Lead Capture Page is often called a squeeze page and it performs a vital function. This page grabs a visitor's attention and provides fast, easily-understood benefits to encourage that person to subscribe to your email marketing list. Over time your lead capture page will provide a prospect list that you can use to market your business. This page must be designed to attract and appeal to your Target Audience. This is not only includes the graphics and layout of the page, it also includes the words and language used... Your Lead Capture page is critical - if you don't hook the reader within a few seconds, they'll move on and they general won't come back.
The #1 Interview Question That Candidates Find Most Difficult
Knowing what interview questions are likely to be asked is half the battle – the other half is answering them in a way that lands you the job.
The #2 Interview Question That Candidates Find Most Difficult
Knowing what interview questions are likely to be asked is half the battle – the other half is answering them in a way that lands you the job.
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