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Lesson #3: Customer Satisfaction Means Your Satisfaction
Aside from IBM employees, no one was more important to Watson Jr. than the company’s customers, and nothing was more important than pleasing them – whatever it took. He understood that customer satisfaction lied at the centre of his business success. In the budding new computer industry, marketing would make the difference in attracting new customers, but it was only the satisfied customer who would return to the company time after time.
Lesson #2: Keep Your Costs Low and Your Quality High
“We only have one bullet in our gun,” says Sinegal, “the right product at the right price.” It seems to be a simple formula for success, but how has Costco managed to master it better than the rest? How has Sinegal been able to keep his company’s costs low, wages high, and sales even higher for the over ten years it has been in business?

Lesson #4: Keep Your Finger On The Pulse Of The Outside World
“Our approach was very simple,” says Laliberté. “It was about creating a universal language. A show that will be attractive toward every people coming from all over the world. And that was a big thing.”
Lesson #1: Good Taste Means Good Business
“If a man goes into business with only the idea of making a lot of money, chances are he won't,” Hall wrote in his autobiography, When You Care Enough. “But if he puts service and quality first, the money will take care of itself. Producing a first-class product that is a real need is a much stronger motivation for success than getting rich."
Lesson #4: Do Not Sit Around and Wait for Something to Happen
When Hall first moved to Kansas City in 1910, he had no grand thoughts of becoming a millionaire or even creating a company of any significant success. All he wanted to do was make a living, and he thought Kansas City was the perfect place for a hard-working young man to do just that.

The Value of Change
Marketing people can be divided into two categories: those who resist change and those who welcome change. Guerrillas are in the second category. They not only welcome change, but they also are ready for change and respond to change.

Increase Your Sales: Stop Chasing Clients with a New Approach to Selling
Let's talk about the ways in which you can generate revenue and increase your sales. There are three ways that traditional salespeople do this. Let's explore a more effective alternative.

Socially Branded Journalism: Crossing the Generational Divide
On February 27th, 1968 Walter Cronkite closed his broadcast by introducing “an analysis that must be speculative, personal, [and] subjective.” He was of course talking about the Vietnam War, and in particular the Tet offensive. While those of us who have not yet cracked the half century mark in terms of years on this planet may have only a general awareness of what history has told us was a “police action” that could not be won, Cronkite’s words created a ripple effect that unknowingly and ironically has come to symbolize our fast paced, 7/24 instant access social media world.
It’s All in the Presentation!
That’s the title to the book that Al Frink says he will someday write, summing up his business philosophy and approach to sales and marketing. I had the unique opportunity in my early 20’s when in sales, to travel with Al and make sales calls throughout some of the smallest towns in the Midwest. We developed sort of a Father/Son relationship as he offered me a level of advice and support much undeserved considering the size of my territory.
Mediation: A Better Way of Doing Business
Explains how mediation can help the busines owner to resolve thorny problems with employees or suppliers and distinguishes mediation from arbitration.
Denial Is More Than Just A River In Egypt
An incredibly high percentage of people are in denial. Something like 90% of alcoholics do not recognize that they have the problem and most will become incensed if someone suggests they do. Denial is the hallmark of alcoholism. Denying a problem never solves that problem. To paraphrase someone else, no snow flake blames itself for the blizzard, nor does a raindrop blame itself for the flood, and yet each plays a part in the problems.
Is Your Marketing Missing Purpose?
What do you stand for in your business? Tough question or easy to answer? When you are clear about the purpose of your business, marketing is so much easier and can actually be exciting.
Keeping Your Leadership Fresh
How do you keep your leadership fresh? By being willing to give up the certainties of past answers and throwing yourself into each instance of groupwork as if it were the first. Risky, yes. Exciting, for sure. Essential, without doubt. Find out more with the 5 ways to inject freshness into all your groupwork.
THE PLIGHT OF THE PERFECTIONIST
Perfectionism can be paralysing. Perhaps perfectionists could be helped if we adopted the motto of a well known sports brand and learnt to “just do it”. Instead of waiting for perfection, life would be a little easier if we just did it.

Strategic Thinking Tactics - Time To Be A Visionary Leader
Strategic thinking is an approach or a perspective that any manager needs to adopt while thinking about their business organization into the future. It is an indispensable method to learn how to convert long-terms aspirations and goals into reality.
FATAL TRAPS OF NEGOTIATING EXPOSED
Negotiating is the most highly paid workyou will ever do. You are generally making more per hour when you negotiate than anything else you'll ever do! Here are the most common mistakes made in negotiations. How to avoid these "fatal traps". Why poor planning can lead to a disaster. Why rushing is a big mistake. Why it's important to understand what the person you are negotiating with wants before you open "your big mouth!!!

Other hallmark Related Articles

Making His Golden Greeting: Joyce Hall is Born
Whether it is your birthday, bah mitzvah or anniversary, we all know the feeling we get when someone gives us a greeting card. For Hallmark founder Joyce C. Hall, creating that feeling was his life’s work. A high school dropout from humble origins, Hall worked hard to not only create a business for himself, but to revolutionize an industry.

Leadership Truth #11 - Great Leaders Do Better in a Crisis
A hallmark of great leadership is that these people do better when there is a crisis. They are more prepared going in and have a way of navigating during a crisis that instinctively finds the best path through chaos. How do they accomplish this?
Joyce C. Hall
Mazon Associates, Inc. featured J.C. Hall, founder of Hallmark Cards, in its February 2010 issue of Building Bridges monthly newsletter.
Qualities of an Effective Corporate Strategic Planning Process
Corporate strategic planning is intended to provide both the direction (strategy) and the actions (execution) needed to achieve strategic goals. The combination of smart strategy and successful execution is the hallmark of a great planning process. Does your planning process have the qualities to translate strategy into successful business execution?
What Does Integrity Have To Do With Your Company?
Integrity is the hallmark of a person with high morale character. Each day we all have opportunities to show our integrity by the choices that we make – both personally and professionally. Sadly many times what we hear and read are examples of people with little or no integrity. It’s the people that make the business. The dictionary defines integrity as steadfast adherence to a strict moral or ethical code, being unimpaired, sound, whole and undivided; completeness. As a leader, where do you see integrity or lack of integrity in your team or organization? What steps can be taken right now to raise your organization’s level of integrity? It takes 21 consecutive days of committed actions to change a behavior. Take the time to make an honest appraisal of the rules, morals or principles that are guiding your business.
The Symbolism and History of Valentine’s Day
Maybe it's true that Valentine's Day was invented by Hallmark, but I don't care; I still love Valentine's Day! One of the things I love about Valentine’s Day is the history and symbolism of the items used to depict the holiday of love.
Denial Is More Than Just A River In Egypt
An incredibly high percentage of people are in denial. Something like 90% of alcoholics do not recognize that they have the problem and most will become incensed if someone suggests they do. Denial is the hallmark of alcoholism. Denying a problem never solves that problem. To paraphrase someone else, no snow flake blames itself for the blizzard, nor does a raindrop blame itself for the flood, and yet each plays a part in the problems.
How many decisions do you make a day?
How many decisions do you make a day? It’s something that few of us rarely think about. But in fact, life is made up of decisions, small and large. How well you make your decisions, or not even making a decision at all, can greatly affect your life. The ability to make good decisions is the hallmark of the successful person. Good decision making helps you achieve your goals and avoid mistakes. You can live out your dreams when you are able to make sound decisions and act upon them.
Personal Branding
Personal Branding is the absolute hallmark of the top 2% of sales professionals. Most of them don’t even know that they are doing it! Personal Branding gets your phone to ring. Personal Branding separates you from all of the competition. Personal Branding puts VALUE ahead of COST. Personal Branding elevates you and thus your company/product/service in the minds of your customer. Personal Branding, quite simply, creates more sales for you!
Leadership Insight: Social Networking for Leaders
Social networking has had a more profound effect on the business community than anyone could have imagined a mere two years ago. News travels quicker on Twitter than on the wires of Associated Press. Personal relationship status changes are known to thousands within the blink of a keystroke. Holiday and birthday greetings over the internet have put Hallmark on the defensive. Millions have been raised for both worthy and shady charities. Images have been enhanced and careers have been ruined on the unfortunate tag of a picture.

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