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Lesson #1: Take Your Business Seriously
“I believe in God, family, and McDonald's,” said Kroc. “And in the office, that order is reversed.”

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Lesson #1: Be A Visionary
Thomas didn’t just know how to cook a good hamburger; he single-handedly revolutionized the fast food industry. He didn’t want to be just another fast-food joint; he wanted to create the type of old-fashioned family restaurant that he had dined in so many times with his father and he wanted to serve quality food.

Lesson #5: Effective Marketing Makes All The Difference
“We're not in the hamburger business,” said Kroc. “We're in show business.” Kroc understood that it was all in the message; the success of McDonald’s was going to be based on how the company was perceived by the public. Thus, Kroc spent much time and effort developing an effective marketing plan.

One Copy at a Time: Kinko’s Takes Off
Orfalea had been a student at USC when he noticed a copy machine in the school library. He realized that few people had access to the new technology and decided to do something about it. With a $5,000 loan from the bank, Orfalea rented out a 100-square-foot garage behind a hamburger stand near his campus. In addition to selling school supplies, Orfalea bought a copier and began charging 2.5-cent copies. The store was so small that the copier had to be used out on the sidewalk in front. He called his business “Kinko’s” after his childhood nickname.

Lesson #4: “Only close attention to the fine details of any operation makes the operation first class.”
Marriott was a firm believer in the principle of management by walking around. He was as hands on as he could get, inspecting everything from the number of times a hamburger was flipped, to the haircut of his waiters. Even as the company grew, Marriott maintained his belief that if he was going to run his company, he had to know about what was going on in the restaurants, in the hotels, and on the ground. Marriott knew that the financial books in his office were in fact going to tell him less about his business than the cooks and waiters in his restaurant were, or the guests in his motels.

The Chicken Connoisseur: The Early Years of Chick-fil-A’s S. Truett Cathy
At a time when the hamburger was dominating America’s fast food industry, a young Samuel Truett Cathy had a different idea: why not a chicken sandwich? With that, in 1946, Cathy launched a restaurant called Dwarf Grill, which would in time morph into the Chick-fil-A chain of over 1,500 quick service restaurants that specializes in chicken dinners, and has become something of a cultural icon in the southern U.S.

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