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Lesson #2: Get Back To Basics
“It all comes back to the basics,” said Thomas. “Serve customers the best-tasting food at a good value in a clean, comfortable restaurant, and they'll keep coming back.”
Introverts, Burger Toppings and Business Networking?
Many of us network like we eat a burger: on auto-pilot. Just how well is that serving you? In particular as an introvert it may not be. And if it's not, then here's what to do about it.
Why Upsells and Downsells Could be the Ticket to Your Business' Online Success
Did you know you can duplicate upsells and downsells online and use them to increase your business substantially? Here's how you do this and 2 reasons why you're missing the boat if you aren't.
Back End Sales The Road To Creating Massive Wealth Online
What is a back end sale? This a question that can be answered by the way McDonalds and Walmart, billion dollar companies to say the least ,structure their marketing efforts for maximum profitability. If these guys are doing it, we as internet business owners, need to follow their lead and implement these strategies for creating massive wealth online.
The Chicken Connoisseur: The Early Years of Chick-fil-A’s S. Truett Cathy
At a time when the hamburger was dominating America’s fast food industry, a young Samuel Truett Cathy had a different idea: why not a chicken sandwich? With that, in 1946, Cathy launched a restaurant called Dwarf Grill, which would in time morph into the Chick-fil-A chain of over 1,500 quick service restaurants that specializes in chicken dinners, and has become something of a cultural icon in the southern U.S.

How to deal with bargain hunters and price shoppers
Do you believe that the better your product or service, the more it will sell, and soon the world will beat a path to your door? Do you ever feel like pulling your hair out trying to convince people that your stuff is superior quality? Do you ever get so frustrated because no matter how you try to explain, some people are so thick headed, the only difference they can see is the price? If you answer “yes”, you have a marketing problem. And advertising is not going to be your magic solution. In fact, it will only make your problem worse, and that’s exactly why so many ads don’t work.

Other hamburger Related Articles

Lesson #1: Be A Visionary
Thomas didn’t just know how to cook a good hamburger; he single-handedly revolutionized the fast food industry. He didn’t want to be just another fast-food joint; he wanted to create the type of old-fashioned family restaurant that he had dined in so many times with his father and he wanted to serve quality food.

Lesson #5: Effective Marketing Makes All The Difference
“We're not in the hamburger business,” said Kroc. “We're in show business.” Kroc understood that it was all in the message; the success of McDonald’s was going to be based on how the company was perceived by the public. Thus, Kroc spent much time and effort developing an effective marketing plan.

One Copy at a Time: Kinko’s Takes Off
Orfalea had been a student at USC when he noticed a copy machine in the school library. He realized that few people had access to the new technology and decided to do something about it. With a $5,000 loan from the bank, Orfalea rented out a 100-square-foot garage behind a hamburger stand near his campus. In addition to selling school supplies, Orfalea bought a copier and began charging 2.5-cent copies. The store was so small that the copier had to be used out on the sidewalk in front. He called his business “Kinko’s” after his childhood nickname.

Lesson #4: “Only close attention to the fine details of any operation makes the operation first class.”
Marriott was a firm believer in the principle of management by walking around. He was as hands on as he could get, inspecting everything from the number of times a hamburger was flipped, to the haircut of his waiters. Even as the company grew, Marriott maintained his belief that if he was going to run his company, he had to know about what was going on in the restaurants, in the hotels, and on the ground. Marriott knew that the financial books in his office were in fact going to tell him less about his business than the cooks and waiters in his restaurant were, or the guests in his motels.

The Chicken Connoisseur: The Early Years of Chick-fil-A’s S. Truett Cathy
At a time when the hamburger was dominating America’s fast food industry, a young Samuel Truett Cathy had a different idea: why not a chicken sandwich? With that, in 1946, Cathy launched a restaurant called Dwarf Grill, which would in time morph into the Chick-fil-A chain of over 1,500 quick service restaurants that specializes in chicken dinners, and has become something of a cultural icon in the southern U.S.

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