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A Mental Model For VC Investments
A reader asked me the other day if – in the words of Charlie Munger – I have a “mental model” for investing in early stage companies. I do, but I’d rather give examples of the two best approaches I’ve heard of from other people.
Reflexology
Ask Anna Wintour what makes a good article for Vogue, and she'll answer you in a heartbeat. She won't think about it or consider the question carefully... she just knows, by reflex.
Marketing\'s Greatest Ally
I won’t wait. I’ll tell you right off that marketing’s greatest ally is your patience. More extraordinary marketing has bit the dust due to impatience on the part of the business owner than for any other reason.

WHY IS UPSIDE-DOWN MARKETING SO POPULAR? AND IS IT KILLING YOUR BUSINESS?
For some peculiar reason marketers persist in paying attention to what they like rather than the things that make the most difference. This piece examines this unwise behaviour, explains why it is so common and suggests a more intelligent set of priorities.
Avoiding The Activity Trap: Effective Problem Solving
Great HR professionals solve problems. They size up situations, identify solutions and then take action. But sometimes we need to slow the process down. We need to first understand what the REAL problem is before we do anything. There are times when taking no action is the best route. We aren't paid for activity.

Upselling Again
Upselling works in more ways than one. We've covered complementary items and related products, but how else can you upsell?
What a Leader needs to understand about the strength of water
A Leadership lesson from the Chinese Master Wei, 230 BC.
Do you want results, or a process? Differentiate the tools and the objectives.
Remember the old adage, a person whose only tool is a hammer tends to see all problems as a nail. Yet for most of us, results are more important than a shiny bright smooth process, yes? If you don’t think so, skip this article.
How to Pick Article Topics
I’ve already written about why it’s important to write articles, and it seems a lot of you agree because I keep getting emails saying that you want to write articles but don’t know what to write about.
RAMP UP YOUR BRAND - SLEDGEHAMMERS AND SERVICE BRAND PREFERENCE
By Mike Schultz and John Doerr Swing the Hammer Imagine the strongman game at the carnival. You lift the sledgehammer over your head and swing it down onto the platform. When it strikes the target, a metal cylinder rises up and up—20 feet up the pole until it rings the bell. On its way down the pole the cylinder passes the same words it passed on the way up: strongman, tough guy, athlete, junior, and weakling. In a way, establishing a services brand follows a similar process. You swing the hammer (your marketing tactics, the marketing mix you employ, and the quality of your company's services) and the strength of your efforts determine whether or not your brand moves up the pole and makes it to the top to ring the bell. The question is, “What stages must your brand pass through in order to ring the bell?”

People Shop Price. They Buy Value
It is great to sell VALUE because you have two different groups of value to sell. One- The value of your product. Two- Your value. Your uniqueness.. USV's - Unique Selling Value -- What is unique about you that is not unique about your competition?

Other hammer Related Articles

How Would You Ever Know
When you haven't paid much attention to the care and feeding of your most important outside audiences, is it likely you'll know they are placing a hammer lock on your operation in time to limit the damage?
Discovering and Living by Your Core Values
Core values are essential to keeping your life on track. Do you know yours? Most don't! Would you like to know yours? Here are a couple of quick ways to help you get started in discovering your core values and help you hammer them into a values statement:

RAMP UP YOUR BRAND - SLEDGEHAMMERS AND SERVICE BRAND PREFERENCE
By Mike Schultz and John Doerr Swing the Hammer Imagine the strongman game at the carnival. You lift the sledgehammer over your head and swing it down onto the platform. When it strikes the target, a metal cylinder rises up and up—20 feet up the pole until it rings the bell. On its way down the pole the cylinder passes the same words it passed on the way up: strongman, tough guy, athlete, junior, and weakling. In a way, establishing a services brand follows a similar process. You swing the hammer (your marketing tactics, the marketing mix you employ, and the quality of your company's services) and the strength of your efforts determine whether or not your brand moves up the pole and makes it to the top to ring the bell. The question is, “What stages must your brand pass through in order to ring the bell?”

Do you want results, or a process? Differentiate the tools and the objectives.
Remember the old adage, a person whose only tool is a hammer tends to see all problems as a nail. Yet for most of us, results are more important than a shiny bright smooth process, yes? If you don’t think so, skip this article.
The Difference Between Moving Bolts and Moving People
Having experienced more than my share of bully managers and their proteges in both industrial and construction environments, it occurred to me that they use the same hammer and wrench mentality on their subordinates as they do with machinery. As managers, I don't believe that they using the appropriate tools for the job. There is a better way. But, it starts with this discovery.
Marketing Analytics – the 411 on Generating Business Leads
How can MC Hammer still fill concert halls? His secret is simple: marketing analytics.
Yen/Yang?
In this article, Mike Conlon expresses his opinion about the trend of the pair USD/JPY. There could be a major reversal technically due to the huge hammer price action. Fundamentally, Japan reported that consumer price fell a record 2.4% as deflation is putting further pressure on a already fragile Japanese economy. Also, Bank of Japan Officials and others are trying to talk down the Yen, whose strength could harm Japan’s export. Meanwhile, there is a vocal saying that the US will not going to let the US dollar completely tank.
Referral Network Marketing
Referral network marketing might be one of the most underrated marketing strategies in business right now. In an age with twitter and Google Adwords, slick commercial campaigns and YouTube being the norm, people often forget about word of mouth and a simple business card. Having something tangible in someone’s hands has been replaced by “hey, check out my site.” I’m not saying this is a bad thing, far from it, but don’t neglect one tool because the others look so new. Even astronauts carry a hammer (it’s a nice one that cost the taxpayers $25,000, but it’s still a hammer). Referral network marketing is about branding yourself, branding your business, and having your current contacts make leads for you. In short, it’s about looking good enough that people will talk about you to others and spread the word about you and your service. In
LEADERS NEVER EFFORT TO LOSE IT……
We have to hammer and forge our self for character. I think it is a fundamental duty of a person to retain his character. We cannot effort to loose it in the life.
Are You Marinating Your Network Marketing Prospects?
How we handle a prospect will determine whether or not they will join our team. Do we attempt to hammer away at them until all of their objections are resoled? Or do we marinate them slowly, focusing on their needs and how our company can assist them in filling their needs.
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