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Lillian Vernon Quotes

Tips on Writing Features vs. Benefits
Repeat after me – people buy benefits! And yet most small businesses still write their copy as if all someone is interested in are the details about their product. When someone wakes up in the morning and they are feeling cold they think "I need to get warm ". They don't wake up and think "I must go and buy a 5-bar radiant heater."

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Accessories - The Good, The Bad and The Ugly
Men and women around the world are slaves to fashion. Many women are focused on the "new in fashion look." Some of this year's clothing has several patterns in one outfit. Even the upscale clothing stores are featuring gladiator shoes and huge handbags with lots of glitz and hardware.

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