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Read any trade publication. Surf the net for a sales trainer or consultant. Listen to the radio or TV. We are surrounded by experts. The gurus are everywhere!

Other handbook authors Related Articles

Marketing Strategies, Tactics, and Techniques
Book Review of A Handbook for Practitioners
Book Signings – Do I Sit or Stand?
A book signing can be a nerve-wracking experience for some authors. You worry about how you look, whether you'll sell any books and how people will perceive you. Having a successful signing is all in your approach. There are many authors--experienced or first-timers--who are still asking this question: Do I sit or stand when I'm at a book signing? My answer is: Why not do both? And here's why...

Advice to Authors: Give Acquisition Editors What They Want
Authors: Ever wonder what acquisition editors at book publishing houses are looking for? Want the "inside scoop"? Here's some advice for authors from a 25-year publishing veteran--Jerry D. Simmons.
Employee Handbook Essentials
“How important is it to have an employee handbook/manual” And the add-on question is, “What goes into an employee handbook”

The Entrepreneurial Author: Surviving Tough Economic Times By Jay Conrad Levinson and David L Hancock Foreward by Rick Frishman
When I started doing promotional work, I was always given a limited budget. This meant that I had to get creative and that was one of the things that really appealed to me about promotional work. So, for a long time I was doing “guerilla” marketing – without knowing it. When I was asked to do a review for the new Jay Conrad Levinson book I was very pleased. Since David Hancock is a co-author, that made me even more interested in this book because I’ve enjoyed his entrepreneur author blog. David and I share many thoughts about how authors, especially business book authors, should approach their promotion. Many of these thoughts are included in the pages of The Entrepreneurial Author. Let me say in the beginning that this book is good for many entrepreneurs – not just authors.

Top 5 Reasons To Develop An Employee Handbook
Do I really need an employee handbook? This question comes up so many times, especially from small business owners, and the answer is YES! But the reasons may not be what you think.
How to Manage the Scary What-ifs of Publishing a Book
All aspiring authors look forward to publishing their book…until it actually goes to press. Then all these fears start showing up. What if no one likes the book? What if I never sell a copy? What if it comes from the printer riddled with errors? Tears, depression, horror-these are common reactions to such a profound moment in life, and even experienced authors feel queasy on publication day.
Do Amazon Rankings of Your Competitors Matter?
Authors often wonder why their Amazon sales ranking goes up or down. The seemingly random ranking system drives many authors to frustration. There’s a new tool that will help authors track their own books and those of others called TitleZ

Winter/Spring 2011 Book Fairs and Book Festivals Authors & Book Lovers Should Attend
Authors can promote their book and meet fellow authors at book fairs. Here’s a list of Winter/Spring 2011 book fairs and book festivals worthy of your attendance.
Executive Review - Internet Users Handbook, 2012, 2nd Edition
The Executive Review highlights the importance the Internet Users Handbook - A Comprehensive Guide to Avoiding Scams While doing Business Online. This extraordinary, first of it kind handbook helps raise awareness of Internet Crime; Scams, Spam, Viruses, and Malware and prepare the user for doing business online. Learning to recognize these business risks saves the user money and may save personal or company equipment from unnecessary damage or loss.
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