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ANATOMY OF A GOOD DIRECT MAIL PACKAGE
An analysis of a good direct mail package.
NOSTALGIA, A POWERFUL BUT OFTEN NEGLECTED SELLING TOOL
Nostalgia can be used as a powerful selling tool. Here's how:
THE FOUR MAJOR DIFFERENCES BETWEEN EMAIL AND DIRECT MAIL
While there are many similarities between email and direct mail copy, there are four key differences to be aware of. Here are four of them:
Why Social Media is Just Like Sex.
Let me start with an apology. For those who don't know me, you might be put-off by the title of this article, "Why Social Media is Just Like Sex." But if you do know me, you might be a little more comfortable with the title. After all, there really are some parallels between the two. So check out the article and find out for yourself why social media actually IS like sex.
Which Social Media Tool will be the First to Become Irrelevant?
A recent survey conducted by the 60 Second Marketer with marketing directors around the globe asked "Which social media tool will be the first to become irrelevant?" The answer may surprise you. Check it out.
How sales professionals can use the iPad2 as a serious business tool
Using state of the are iPads and other tablets by sales professionals can set them apart from their competitors.
How do I get my sales people to create some urgency with the client?
If what you have will benefit your prospect enormously and they don’t go ahead now, who will lose? The prospect will, and of course so will you, but if you genuinely believe that what you have is right for your prospect you will be letting them down by not asking for the order then and there.

Is there any benefit to hiring less skilled sales people to prospect for my skilled sales people?
Telephone sales people must understand the sales process used by your team, and understand your products and services. However they must know not to talk about these on the telephone. If they do, then no appointment is needed is it? Instead they must talk only about the benefits of a face to face meeting with someone who can provide more details.
Can you teach “old sales dogs” new tricks?
Here's how to motivate and get the best out of experienced sales people.
How to manage your time so you can get more done each day in sales
How to managing your time so you can get more done each day in sales

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