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Tuning into the Future: How Sarnoff Engineered Success
Sarnoff rose from poor immigrant, to office boy, to communications manager, to president of one of the most successful companies of his time, and all because he asked himself one simple question: what’s next? How did Sarnoff always seem to find the next big thing?

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Lesson #2: Never Stop Putting Up A Fight
“I was very committed to the people that had signed on with me and if we were going to go down, we were going to go down with a fight,” says Smith. “It wasn't going to be because I checked out and didn't finish it out.”

Lesson #5: Do Not Waste Time Marketing Outside Your Target Audience
“If you take four street corners, and on one they are playing baseball, on another they are playing basketball and on the other, street hockey,” says White. “On the fourth corner, a fight breaks out. Where does the crowd go? They all go to the fight.”

Are You Crisis-Minded or Opportunity-Minded
Today, the economic boom has gone. What’s your attitude? Are you thinking “doom and gloom”? Or are you thinking “hidden opportunity”? I believe our attitude and thoughts are a bigger problem than the external economy. An African proverb states it well: “It’s hard to fight an enemy who has outposts in your mind.”

What Happens When You Try to Hard To Sell?
If you are in an industry that has been impacted by the recession, and you are doing everything possible to continue to bring in revenue, then you are working twice as hard, twice as long and twice as smart. If not, you are probably failing right now. Twice as long is plenty obvious. Twice as smart means planning the strategies and tactics you'll use for each opportunity. But what about twice as hard? Is that working twice as hard today and tomorrow or is that working twice as hard with every prospect?

The Hard Sell
I declare right up front that I am not, and never have been a fan of the Hard Sell. You have probably guessed that from all my previous posts. And if you ask most people about what they think about the profession of selling they will often describe something akin to the ‘Hard Sell'. Of late I have also noticed a rise in ‘hard sell' stories where people are being unnecessarily pressured to buy or sales people being pressured to sell at almost any cost. The hard times may be pushing some people to do things they wouldn't normally do like the "Hard Sell".

Five Tips for Fighting Fairly
Let's face it, everyone engages in an altercation or fight at some point in their life. It can be with a spouse, partner, parent, sibling, friend, or coworker. The important thing to remember is that no one wins in a fight. If people are yelling at each other, they are not listening to each other. Here are some tips to prevent a fight or ensure that once one starts, it doesn't escalate into a full-blown screaming match.

How To Maximise Your Marketing In A Recession
Since 2007 the world has seen a significant economic downturn that resulted in a worldwide recession. Whilst many countries are currently in recovery, evidence suggests that the downturn is a long way from over. Marketers will have to fight hard to hang onto their budget and this article suggests ways to make the most of your marketing in a recession.

Fight or Flight: It’s Now Optional
The Fight or Flight response was an important gauge of threat and a vital survival tool for the cavemen over a million years ago. This primitive instinct is still present in all of us, even though, it doesn’t carry the same function in the 21st century. Through specific steps, we can learn to manage this instinct to our advantage. If managed successfully, the Fight or Flight instinct can become an important tool in overcoming stress and daily pressures.

Health Habits: It's All In Your Head
Many of my coaching clients have come to me in a condition I can only describe as "stress mess." They were working too many hours, living on caffeine and processed crap/food, getting little sleep, taking no vitamins, and hitting the wine and beer a little too heavily. Needless to say, these conditions keep you from performing at your best, and make it extremely hard to get work done or run a business. Worse, once you're in the stress mess, all it takes is something like a fight with your spouse or an unexpected gas price hike to make you flip right out....

Appreciate Your Adversaries, III
Who are your "adversaries" these days? You probably have one or two (hopefully not a lot more than two) people who seem to oppose you in work, and in life. In some cases, your adversary sets himself in solid, committed opposition to you, and can't be dealt with in any way but to fight the good fight and defeat him. But for most of life's adversaries, I'd say it's better to first try a little appreciation....

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