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High Price Raises Perception of Quality
In an article in the January 2008 Economist magazine, a study was cited that was done by Dr. Antonio Rangel of the California Institute of Technology. Rangel found that if people are told a wine that they are tasting is expensive, the perception in their brain evolves to increase the quality of the wine they had consumed based on nothing other than higher price meaning a higher quality.

Other hard science Related Articles

Five New Rules for Marketing
Marketing is part art, part science and part business. Because it's such a subjective thing, there are few hard and fast rules. But here are five new ones to guide you in your quest to boost your profits with a minimum investment and avoid nasty surprises along the way.

Science Daily Week: Which is more effective: bonuses or raises?
I recently learned about Science Daily. It is a treasure chest of interesting studies that has implications on business practices. I’ve collected so much material from it that this is going to be “Science Daily Week” in my blog.
Greening Small Business
The "greening" of Australia is not just the latest trend; it's a cultural revolution. What does this phenomenon mean for the small business sector? Even if you're not yet sold on the science of climate change, it's hard to ignore the changing tide of public perception, let alone the real opportunity to reap rewards by adopting sustainable practices.
Seven Tips to Amp Up the Power of Your Marketing Copy
In order to write copy that does all that you have to know a good bit about the art and science of copywriting. Otherwise, it’s really hard to develop the kind of marketing materials that grab people by the eyeballs, keep them reading, and inspire them to take action or buy from you.

Get & Be Happy! The Art and Science of Happiness!
I am blessed to be part of a creative community dedicated to the art and science of happiness. If you're raising an eyebrow that happiness is now a science worthy of our attention...hmm...consider the following research and statistics. After you look at the hard facts, we will give you 5 simple soft touches to get and be happy.

Is There A Secret To Success?
Some entrepreneurs would have you believe that their success was something akin to manafest destiny as if it was just meant to be. Other would say that it was learned through the hard knocks of the business startup and growth process. As Luck Would Have It…Success Is Not A Science.
How the Mind Works: Understanding Your Mental Software
The complexities of the mind have left thinkers, scholars and philosophers baffled for a millennia. For the past two hundred years the field of psychology has sought to understand why we are the way we are but reviled little as to how the mind works. The latest advances in psychology, cognitive science and neuro science have lead to new models and a whole new science of mind has emerged. We now know more than ever before about how the mind works. And when you know how the mind works, changing it becomes easy.
The Science of Selling - Rules versus Data
Regular readers know that I like to talk about the science of selling. I don't mean the science of the sales process, strategy and tactics, as much as the science of research, data and proof. There is a science to selling but a more appropriate name for it would be the rules of selling. In Baseball, the rules dictate what you do, when you do it and how it should be done. In Selling, the rules accomplish the same thing.
Marketing - Art or Science?
Is marketing an art or a science? The answer is yes. Marketing is both - an art and a science. Enjoy this point and counter point about the art and science of marketing. Use the strengths of both arguments to better understand and improve your marketing.

Top 5 Ways to Get the Most Bang for Your Fulfillment Buck
Let's face it, as creative marketers, fulfillment services are often the least important element of our marketing plans, and frequently not even a part of our budgets. After all, we think, how hard (or expensive) can it be to put a few packets together, or assemble a few thousand sales kits? I mean, it's not rocket science, for goodness sake! So why does the cost add up so fast?
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