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Brand-Personality Self-Analysis
Marketing is difficult because it is unlike any other business discipline. Most of our business day is filled with left-brain tasks that may be complex but are for the most part logical and procedural in nature whereas marketing and branding are right-brain activities governed by that hated enemy of rational business thinking, psychology.

Other hated enemy Related Articles

Obstacles, Egos & Motivation: Lessons From The Italian Alps
Sometimes we are our own worst enemy.
Slash Your Marketing Budget
As CMO at Deloitte and then Starwood, I hated it when other marketers measured themselves by the size of their budgets.
Brand-Personality Self-Analysis
Marketing is difficult because it is unlike any other business discipline. Most of our business day is filled with left-brain tasks that may be complex but are for the most part logical and procedural in nature whereas marketing and branding are right-brain activities governed by that hated enemy of rational business thinking, psychology.

Marriages may end but families are forever
Our marriage was falling apart and we completely hated each other. Our child's world was crumbling, too. It was at this exact time when we needed to work constructively as parents.
Making People Want To Buy Your Branded Product And How Your Competition Effects Your Brand
Believe it or not your competition is usually only one of the small stumbling blocks to your success—you are. However, that does not let you off the hook when it comes to the old adage of “Know thine enemy.” Actually, your competition is not always your enemy, sometimes they can be your best friend—especially if their product is good quality and their brand name is not well imprinted onto society's conscious. Anyway, whether they have done a poor or fabulous job of branding their business for success you need to take time to research and study them, so you can know and understand what makes you special and why people should want to buy from you instead of them.

The Enemy in Sales
Most salespeople do not properly identify the real enemy they face each day. They mistakenly believe that they are fighting their competition, themselves, their prospects, the economy, their pricing, and a myriad of other issues. In reality, there is only a single enemy, which often masquerades as one of those other issues I just named. The enemy is....
Help! I Hate my Boss
Find me someone who has ever held a job, and I’ll find you someone who’s hated his boss. Call it karma, feng shui, or just the way of the world, but everyone seems to have had a boss they’ve disliked. Really disliked. Even bosses have hated their bosses.

Some Call It Non-Strategic. I Call It CRAP
CRAP is the enemy of progress in an organization...
Marketing Strategy: Fight an Evil Enemy
Conflict sells. If you want to be noticed fight a powerful and evil enemy. Who or what are you fighting? While planning your marketing strategy pick an enemy. The tougher, the meaner, the more disgusting your enemy - the better for you. That positions you as the hero.

3 Ways of Leading
This is when there were way too many frustrations. It was the biggest paradox at work. They loved it when he left them alone and hated it when they asked for his help and he would shrug and say "You take care of it. That's what I'm paying you for."

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