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Lesson #1: Creative Brilliance is the Bridge to Success
“It takes a big idea to attract the attention of consumers and get them to buy your product,” wrote Ogilvy. “Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.” Ogilvy was an advertising executive who praised the virtues of creativity; if an ad didn’t sell, it was because it wasn’t creative. His years of experience taught him that people were not going to buy a product if the ad was boring; only interest and curiosity would entice people to buy.

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Time to Stop Yourself Doing Everything in Your Business
You've been there and done it. You've got the tee-shirt and your experiences mean that you can cut so many corners. So you do. It's easier. You respond to all the requests, questions, challenges and mistakes of your people. By fixing them.
Screen printing franchises
Today screen printing has become one of the most lucrative areas of the promotional advertising industry. What better way for a business to get its message across than to have in emblazoned across a t-shirt, a mug or a banner?

Listening between the lines.
Have you seen the tee-shirt with the slogan, “Talk to the hand ‘cos the face ain’t listening?” Do you feel it’s like this sometimes when you are trying to get through to people? But just how good a listener are you? Do you actually “listen between the lines?”
Exchanging services for advertising
Large advertisers have been doing it for years - buy our product and get a free t-shirt to wear around and help spread the word about our company.

Lifestyle Investing: “Compound Time” Like Compound Interest?
I met David Kutoff in Omaha at the Berkshire Hathaway annual shareholder meeting, and he asked me an interesting question: Do you think that the value of time can compound like interest?
Warren Buffett Owner Principle #5
In this principle, we are concerned mainly with the significance of numbers of running a business. Which ones are relevant? ROI,EBITDA, Earnings, Sales? The Consolidated Earnings statement is one that every incorporated and publicly traded company must render annually. The Number One goal to keep in mind is the earnings of each of the major businesses of Berkshire Hathaway. Also closely observe the industry and the business environment in which the business is functioning. Keep in mind that Berkshire Hathaway is a holding company model with little or no debt and huge cash reserves.
When the Accountant Speaks, We Don't Listen!
Warren Buffet's very informative and enlightening Annual Report each year includes a list of owner related business principles by which Berkshire Hathaway (Warren Buffett and Charlie Munger)have skippered the ship. Principle # 6 discusses aquisition of portions of businesses or whole companies, the related costs and taxation benefits or drawbacks. Mr. Buffett has successfully led Berkshire Hathaway to the empire it has become through steadfast reliance on money saving, intrinsic value growth and goodwill accrual principles such as these.
“Riding the Rails on Other Peoples Money”
Warren Buffett Bershire Hathaway Owner Related Business Principle # 8. Handing your money over to Warren Buffett and his crew ought to be a safe bet. Using other peoples money in a wise and judicious way is one of the pledges that Berkshire Hathaway vows.
The Pia Lord Show-Warren Buffett Principle #4
Does Warren Buffett remain true to his 13 owner related business principles as Berkshire Hathaway looms larger and more powerful in capital accumulation and allocation? Or has Warren Buffett indulged his own wishes and fantasies in his latest Railway Company purchase. Pia Lord reviews the Owner Related Principle # 4 found in the Berkshire Hathaway Annual Report 2008.
How can POS Software Ally in Preventing the Problems of Sales Return Fraud
You own a retail clothes outlet. A customer buys an expensive shirt. Two days later he is back complaining about a stain or the fit or a torn button. He returns the garment and gets his money back. You end up with a shirt which you either put on sale or discard completely.
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