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Markus Frind makes the cover of Inc.
Canadian entrepreneur, Markus Frind, makes the cover of Inc. magazine
How To Pitch Your Business
I recently put out a call for sources for my new Business With Passion TV series on “If I Can Help a Reporter Out...“. Because I received a wide range of responses, I thought I’d share some advice for how to pitch yourself (or your client) well.

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Business Drive is Par for the Course
All golfers make bad shots, so it’s easy to see ourselves in the roles of bad-shot golfers. And, we feel the triumph of when bad-shot golfers reverse their failures and win. Winners are those who have the desire and drive to win. They brush aside the bad shots, the bad luck bounces, the wrong club choice; and they focus on winning. Is business any different?
Lesson #1: Overcome Your Fears
“He was scared of just about everything,” recalls Leah Adler, Spielberg’s mother. “When trees brushed against the house, he would head into my bed.” From childhood anxieties to professional worries, Spielberg is a living example of the success that is possible when you move beyond your fears, when you put away those nagging worries in your head and focus instead on your goals.

Make Time For Your Life Before it's Too Late
It’s amazing to see so many people who are prepared to sacrifice their lives for the sake of their business. I’m sure you know of someone like that. They get up at the crack of dawn, drag their weary bodies out of the house and head off for another rollercoaster ride at work. Ten or twelve hours later they head home totally exhausted with all their energy sapped from their body.
What SEO's Expect From Their Clients
Once you've located a top performing SEO, don't expect to call the shots. Search engine optimizers have certain expectations of their clients. Let me run through a few ways to keep your SEO happy.

Stress Management: Fast Track to Calm
Does your life look like a race car running at cut-throat speed and, to your horror, the brakes are broken? Do you feel like you are perpetually in a hurry, even when you are not in a hurry to go anywhere? Do you feel like all the items on your to-do list are dancing around in your head, and you can't seem to concentrate on any of them? Do you run around like a chicken without a head all day, and still feel like you will never "catch up?" Then this article is for YOU.
How to Develop Successful Marketing Promotion
This article takes the mystique out of creating successful marketing promotion for small business entrepreneurs. It demonstrates methods to develop effective advertising to compete head-to-head with competitors of any size. The article outlines step by step procedures that can be used for any medium. – Read the article.

Play the Full Table
During uncertain times (like today!) most leaders and business owners play it safe. This means that if you want to distinguish yourself during tough times, the bar is pretty low. Now is the time to play the full table! Don't restrict your strategies to the sure shots. While your competitors are playing it safe, try new shots, explore the edges of the table.

Marketing Strategies: Does your “people pleaser” pattern get in the way?
Do you allow your clients to call all the shots? Learn how to manage your “people pleaser” and become more effective!
7 Ways HR Consultants Can Find Corporate Head Honchos
Independent human resource consultants are always looking for contact information for the head honcho at specific companies. They just know in their heart of hearts that if they could talk to the head honcho they'd be able to convince her that she needs to hire them to keep her company out of HR hot water. Good news; there are a variety of tools online to help you find that information.
The 5% Challenge
I am very intentional about my use of time, working from a schedule that I create weeks in advance. But that does not mean that I work head down for 8 hours without taking a break. I once worked with a high-level financial executive that told me for 26 years at his previous company he had worked “head down, pencil up.” And he was dreadfully out of touch with currents trends and opportunities.

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