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Why you need a unique selling point (USP)
Having a business without a Unique Selling Point (USP) is like running for office without a defining slogan. The result can be similarly devastating: you’ll lose.
Why you need a unique selling point
Being Generic Hurts Your Business Having a business without a Unique Selling Point or USP is like running for office without a defining slogan. The result can be similarly devastating: you'll lose. Your business needs a USP. It’s your business’ unique promise to customers. It cuts through miles of marketing red tape and categorically tells your customers that "this is who we are and this is what we can do for you that any other company cannot".

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The First Step to a Great Negotiation
Just the thought of a negotiation makes many of us sit up straighter. We pull back our shoulders and think: I have to be smarter than them. I have to watch out for their tricks! The word is heavily loaded with an “us vs. them” mentality.
Sharpen Your Competitive Edge
Although every small businesses is unique, each faces the same issues, including how to better manage customer relationships. Communication technology has made that easier — and a lot more complicated at the same time. Just having voice mail and a fax machine isn’t enough. Here are some high-tech etiquette tips that will ensure that you stand head and shoulders above your competition.

Lesson #1: Overcome Your Fears
“He was scared of just about everything,” recalls Leah Adler, Spielberg’s mother. “When trees brushed against the house, he would head into my bed.” From childhood anxieties to professional worries, Spielberg is a living example of the success that is possible when you move beyond your fears, when you put away those nagging worries in your head and focus instead on your goals.

Make Time For Your Life Before it's Too Late
It’s amazing to see so many people who are prepared to sacrifice their lives for the sake of their business. I’m sure you know of someone like that. They get up at the crack of dawn, drag their weary bodies out of the house and head off for another rollercoaster ride at work. Ten or twelve hours later they head home totally exhausted with all their energy sapped from their body.
How To Grow Your Business Through Follow-Up
Follow-up is the single greatest action you can take to attract more clients, keep the ones you have and set yourself head and shoulders above the masses in the competitive business landscape. Practice these simple follow-up strategies and enjoy booming business success.
The Picture Show
If I am disappointed, my facial expression will show just that. My face and shoulders and posture is an exact replica of what I am saying. In fact, for training purposes I have given complete presentations without speaking and the trainees could clearly see the picture like a silent movie.
Virtually Branding Your Business Techniques For Do It Yourself Online Success
If you want to succeed in business in today's world one of the first and most vital steps is branding. Of course, this has always been an important factor; but the advent of the Internet has made it perhaps one of the most vital components. Why? Because the Internet has made it fairly easy for anyone to brand their name and their product, which means the competition for recognition has increased 100,000 fold. You can inexpensively build the world's greatest widget and still go broke if no one knows that yours is the one that stands head and shoulders above the crowd in value and quality...and where and how to buy it.

Helpful Tips on Managing Home Based Business and Children
Having a home based business is a fulltime job in which you will have to spend a lot of time managing it. If you are not careful, it may take you away from your children. I agree that the whole responsibility of running your business rests on your shoulders.
Advertising: the nuts and bolts of making it work: Step Five: Make sure your ad does not look like your competitors.
You want your business to stand head and shoulders above your competitors business in the marketplace as the logical choice for people to buy from; therefore you cannot place an ad in a magazine, in a newspaper or on the radio or T.V. that looks or sounds like the ads your competitors are placing.

Today\'s \"un-rant\" - ATTITUDE
The bottom line – it’s all about ATTITUDE. Are YOU motivated to make some changes, recognize what is working and change what isn’t? It falls on all of our shoulders – no pawning off the responsibility!

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