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Reduction to the Achievable
There is the classic sales technique called “reduction to the ridiculous”, whereby the cost of the item being offered for sale (or the premium above a competitor’s offering) is framed in terms of the cost of a daily cup of coffee. If we take the concept (a big thing made up of tiny pieces) and apply it to goal setting and target achievement, then it becomes a useful tool when undertaking an ambitious objective - "Reduction to the Achievable"
A Prescription From The PR Doctor To Become Positive Headline News
Publicity is an essential ingredient in any integrated marketing communications plan. Positive public relations are very important to all businesses and require a dedicated strategic thinking effort to achieve the desired results. The impact of media coverage and positive media headlines can mean an enhancement of your company and your individual image in the communities and the markets where you do business. The PR Doctor has developed a prescription for you to use to become positive headline news. The prescription includes the following ten (10) prescribed strategic actions.

Other headline news Related Articles

The Header Tag - How to Use it to Your Advantage
Few things can more clearly define the subject of a printed page than the headline. Think of a header tag as a headline, because that's exactly what it is.
Tips on Writing Headlines
Headlines sell. Take a look at any magazine front cover and you will see a stack of headlines enticing you to read further. The evening news bulletin – you hear headlines at the top of the news before they go into content. Direct mail – the headline is the difference between reading and binning your letter. Email – the subject line will determine whether or not your mail gets opened.
How Do You Write Compelling And Successful Headlines?
Headlines are really important parts of our adverts. If you send out a letter, a website, an advertisement, a blog post and the headline is a good one, the subsequent text will be more likely to be read and acted on. However, if the headline is weak, then the chances are slim that anyone will be bothered to read on or act, no matter how good the rest of the item is. So…what makes a good headline?
Headlines -- 3 Tips to Writing Headlines That Make the Sale
Want to know the secret for creating promotional materials that make sales? It starts with the headline. So how can you craft a headline that persuades your prospects to keep reading? Here are 3 tips to get you started.
RSS - the forgotten tool
RSS feeds are generally being utilized in blogs or news sites, though any website wanting to broadcast and publish information can use them. Once new information is sent, it will contain a headline, a little bit of text, and either a rundown or a brief review of the news or story. A link is needed be clicked upon to read further.
Using a Pre-Headline and Using a Story
The pre-head is a small statement before the headline that qualifies the readers a bit more. Often they read it after they read the headline. Use it to tell who this letter is for and who it's not for. Tell something that you've gone through to put people in the frame of mind before they start reading the letter. If the headline doesn't quite draw them in, people tend to start reading from the very beginning, and that's where the pre-head comes in. You could say: Please Read Carefully: This Opportunity is Only Being Offered to the Next 134 People." You could also ask a question. In short, you can do anything you think will compliment your headline and push people into reading the rest of your letter.
5 Reasons Why Now Is The Best Time To Buy A Franchise
Whether it's the top headline on the evening news or front-page news in your daily newspaper, we are consistently bombarded with bad economic news in the national media. With all that's happening, you could easily come to the conclusion that in today’s economy you would be crazy to consider purchasing a franchise. What the media forgets to mention, however, are all the "right" reasons for opening a franchise business in today’s economy. Here are 5 great reasons to buy a franchise in the current economic climate:

Seven Ways to Tackle a Marketing Headline
There are a number of standard headline formats that copywriters have used for years that consistently work. Substitute your product, service or benefit in place of my examples, and see if you get a good working headline.
Business Speaker is a Thief
How would you like that to be the news headline after your next business speech? Business speakers and companies need to be more aware of what intellectual property they might be stealing.

Writing Ads That Work!
Your headline is the most important part of your ads, this is the subject line, the first thing that others will see when they read your ad. If they don't get past the headline you will not make the sale. Make sure you have the best headline possible, one that pulls your reader in.

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