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Fishing for Prospects: Why Headlines are Important
Headlines are like going fishing. With good bait, you can catch more fish. With good headlines, you’ll get more prospects who could become paying customers. Learn why headlines are important for reeling in your prospects.
Fear And Greed Hit The Newsletter Writing Headlines
As I am sure we all know the importance of getting your headline writing to hit the right tone. But do we all know how to use the right words and what these words are really saying to our subscribers?

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How to Write Headlines that Get Read
Headlines are the most important part of a print ad. But before you start despairing over your headline-writing skills, take heart. There are several "headline types" that have proven to sell products and services over and over again. Below are four of the most powerful and the easiest to implement.
A Strategic Look At Email Subject Lines From Your Strategic Thinking Business Coach
What are the first things you look at before you open your emails? What two items determine whether or not you open the email? You will most likely view the “from” email address first & then look at the “subject “ line next before deciding to open your email. The “subject” line is really the equivalent of a newspaper headline and it is a very important factor in a person’s decision of whether or not to “read on” or in the case of email, “to open.” Writing a great “subject” line or a great headline is a challenge. You only have a few seconds and only a few words to make your “subject” line compelling and urgent enough to get the reader’s attention and then “open and read on.” Your strategic thinking business coach offers the following strategic tips on writing effective “subject” lines for your emails.

The Header Tag - How to Use it to Your Advantage
Few things can more clearly define the subject of a printed page than the headline. Think of a header tag as a headline, because that's exactly what it is.
How Do You Write Compelling And Successful Headlines?
Headlines are really important parts of our adverts. If you send out a letter, a website, an advertisement, a blog post and the headline is a good one, the subsequent text will be more likely to be read and acted on. However, if the headline is weak, then the chances are slim that anyone will be bothered to read on or act, no matter how good the rest of the item is. So…what makes a good headline?
How to Write for the Web A Step by Step Blueprint for Writing Killer Copy Part 23
This is the second part of the series “How to Write for the Web”, the step-by-step blueprint for writing killer copy. Spend Most of Your Time on the Headline About 5% of the people will read your copy but 85% will read the headline. Spend as much time as you can coming up with a good headline. Many copywriters recommend writing at least 50 headlines before choosing one. Anticipate Objections Prospects often make the same objections. You know your market better than anybody so come up with some common objections that prospects will make and answer them. Every product has flaws. Some companies write their copy hoping that the readers don’t find any objections. Big mistake, they will. So you better include all the objections in your copy and resolve them.
Headlines -- 3 Tips to Writing Headlines That Make the Sale
Want to know the secret for creating promotional materials that make sales? It starts with the headline. So how can you craft a headline that persuades your prospects to keep reading? Here are 3 tips to get you started.
Using a Pre-Headline and Using a Story
The pre-head is a small statement before the headline that qualifies the readers a bit more. Often they read it after they read the headline. Use it to tell who this letter is for and who it's not for. Tell something that you've gone through to put people in the frame of mind before they start reading the letter. If the headline doesn't quite draw them in, people tend to start reading from the very beginning, and that's where the pre-head comes in. You could say: Please Read Carefully: This Opportunity is Only Being Offered to the Next 134 People." You could also ask a question. In short, you can do anything you think will compliment your headline and push people into reading the rest of your letter.
Seven Ways to Tackle a Marketing Headline
There are a number of standard headline formats that copywriters have used for years that consistently work. Substitute your product, service or benefit in place of my examples, and see if you get a good working headline.
Fear And Greed Hit The Newsletter Writing Headlines
As I am sure we all know the importance of getting your headline writing to hit the right tone. But do we all know how to use the right words and what these words are really saying to our subscribers?
Writing Ads That Work!
Your headline is the most important part of your ads, this is the subject line, the first thing that others will see when they read your ad. If they don't get past the headline you will not make the sale. Make sure you have the best headline possible, one that pulls your reader in.

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