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BRAND=EXPERIENCE…WHAT’S YOUR BRAND?
How do you defind your brand? This artilce first appeared in Healthcare Marekting report in 2007.

Consumer Trends ---Lessons from Robyn Waters, Tom Peters and Friends
I have attended the conferences, taken notes, read the books...here is my take on the experts and what we in healthcare can learn. This article was first published as a VIEW point in Heatlhcare Strategy Alert, 2007, issue 3

Healthcare Marketing in a Down Economy
Bad debts are rising. People can't afford elective procedures, they are losing their benefits, they are losing their jobs. Our volumes are dropping and marketing is being asked to do more with less. How do you respond. Focus on the critical few... those with high margin and strong relationship building potential. This is a marathon...not a sprint.

Is it Time to RETHINK your marketing organization?
Are you looking around at your healthcare organization's marketing team and wondering, are these the right skill sets to carry us through this economy? Do you have GROWTH as your driving goal? Are you focussing your activities today to achieve that growth? Or, are you still taking brochure and ad orders? Today's marketing organization has to be the Growth division of every company. And more.

Other healthcare marketing Related Articles

Small Business Opportunities In The Medical Industry
The medical industry has always been one of the most reliable businesses in the face of economic downturn, and when you consider that millions of baby boomers are approaching senior citizen age and will require more healthcare services than ever before, this industry is one of the hottest available markets to get into and this article shows some of the top opportunities available in the healthcare industry.

Has healthcare advertising gone too Far?
Are the rules in advertising the same for Healthcare? Do Doctors and Hospitals owe the consumer more? With the increased push by insurance companies and government to push decision making on to the patient, using cost as the motivator, what do we as marketing professionals need to focus on in our promotions? This article was first published by Marketing health Services, Winter 2008

Healthcare Advertising-Emotional v. Rational
It's a debate that dates back to the 1920's...well, in healthcare at least back to the 1980's...do you use emotional advertising...connect the heart...or rational advertising...engage the brain...to connect consumers to your healthcare business. This article takes a look at both sides of the debate, and proposes a road map based upon multiple campaign successes.

Is it Time to RETHINK your marketing organization?
Are you looking around at your healthcare organization's marketing team and wondering, are these the right skill sets to carry us through this economy? Do you have GROWTH as your driving goal? Are you focussing your activities today to achieve that growth? Or, are you still taking brochure and ad orders? Today's marketing organization has to be the Growth division of every company. And more.

Where Can I Find The Best Medical Insurance?
What Company Has The Best Healthcare Cover? Finding the best healthcare coverage is like finding the best shoe. You will need to know something about the foot in question before you start looking.

Healthcare Leadership in Uncertain Times
Many healthcare leaders have sat out the year waiting for new legislation from Washington. They believe this gives them certainty and comfort. But healthcare leaders face daunting challenges and great uncertainty. This article provides initial advice how to proceed.

Busting Healthcare Staffing Factoring Myths
PRN Funding delves into myths surrounding the healthcare staffing factoring industry. Learn more about the healthcare staffing funding services we have available.

Healthcare Reform: beyond Quality and Cost Cuts: The Brand
Many organizations are focusing, appropriately so, on cost containment and cost/quality performance measures. These will be the ticket to play in healthcare reform. Others are building Accountable Care Organizaions. All appropriate activities. The Winners in Healthcare Reform are also in the process of establishing meaningful, valuable, recognized Healthcare Brands to appeal to those growing numbers of insured under the reform measures. The time to begin is NOW!

Aetna Health Insurance | Health Insurance Company Guide
Healthcare is an essential human need. Just as important is finding an insurance company that will give you the great healthcare that you deserve. With so many different healthcare companies sprouting up today, each with its own gimmicks and offers, it can actually be difficult to choose between them all. One health insurance company that you owe it to yourself to take a look at though is Aetna HMO.

What NOT to Do When Picking a Healthcare Staffing Payroll Factor
Most entrepreneurs who decide to open a healthcare staffing agency know their industry well, and they have a drive to succeed. However, when it comes to managing cash flow, some agency owners often come up short. Luckily, entrepreneurs who have a hard time managing payments coming in and payments going out (i.e. payroll, payroll taxes) could really benefit from using with a healthcare staffing payroll factor.

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