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heath Tagged Articles
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The Stickiness Aptitude Test (SAT) and Ten Questions with Chip and Dan Heath
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| My prediction for Made to Stick: Why Some Ideas Survive and Others Die is that it will join The Tipping Point and Built to Last as a must-read for business people. The book explains why some ideas stick and some don’t--and I’ve been on both sides of this equation. A warning though: If you read this book, you’ll revamp a lot of your marketing material (as you probably should). |
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Why Start a Health Care Franchise Today?
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| Provides info about the top reasons why it is a good time to start a health care related franchise business, |
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How Obama, Dan Pink, The Heaths, Steinbrenner and Kurlan Might Prepare Your Sales Force for Change
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| I was up against the time, as 6:30 AM had arrived prior to the end of my article. That's how it was yesterday when I wrote about having a change ready sales force. The only problem with yesterday's article was that I never really got to the part about being change ready! So to start where we left off you'll need to read Part I first.
How do we prepare the sales force for the four possible outcomes while letting them know that options 2-4 are not acceptable?
There are several possible approaches and Alex Bartholomaus, who spoke with me yesterday, said he would like to see me talk about these two:
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Overcome Call Reluctance - Get Your Salespeople to Prospect
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| By decreasing both the amount of resistance and time spent overcoming the resistance, you might be able to make it less overwhelming and therefore easier for your call reluctant salespeople to experience prospecting success. |
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Awaken Your Brand's Cognitive Itch
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| The term 'cognitive itch' was first used by James Kellaris of the University of California to describe the experience of music that gets stuck in your head and you just can't get rid of it. This same phenomenon can result from watching commercials, Web-videos and even full-featured multimedia websites. |
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Team Building Rubbish
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| Taking your staff out to play mini golf, go-carting, to see a movie, or doing some obscure & embarrassing in-house training games is NOT going to create lasting team work, or a resilient work culture. Sure, these activities can be fun and help people to get to know each other, but they won't build a productive and stress-resilient business team. So, what will? ...
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Other heath Related Articles
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How sticky are your ideas?
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| Every now and then I come across a book that really nails its topic. "Made To Stick" by brothers Chip and Dan Heath is one of them. Their insights into consistently creating memorable messages is must reading for anyone in sales. |
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CE Marking & EU Directives
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| The CE Mark is a mandatory European marking for certain product groups to indicate conformity with the essential heath and safety requirements set out in European Directives. The CE Mark declares that your product complies with the Essential Requirements of the applicable EU Directives. |
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HEALTH CARE: CHALLANGES FOR SMEs
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| THE CONTRIBUTION OF SMEs TO AN EFFICIENT ALLOCATION OF HEALTH CARE EXPENDITURES.
The future of health care, particularly in less privileged regions of the world, is presently one of the most challenging issues for national and international public politics. The global economic crisis of 2008 has strongly fuelled the debate about control of heath care expenditure and it’s financing.
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