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Healthcare Advertising-Emotional v. Rational
It's a debate that dates back to the 1920's...well, in healthcare at least back to the 1980's...do you use emotional advertising...connect the heart...or rational advertising...engage the brain...to connect consumers to your healthcare business. This article takes a look at both sides of the debate, and proposes a road map based upon multiple campaign successes.

Other heatlhcare marketing Related Articles

Getting Into Marketing Momentum
Do you know the #1 reason why most businesses fail and why you could become a fatal statistic as well? The answer is ... MARKETING, MARKETING, MARKETING. Marketing is the “life blood” of any business. Without marketing, there are no revenues. Without revenues, there is no business. So what is blocking you right now in your marketing efforts? What will it take to get your marketing into high gear? The following five principles are your essential starting point.

Create, Optimize, Monitor, Enhance – The Search Engine Marketing cycle
If you want to increase online revenue, optimizing your website and setting aside a budget for online marketing campaigns, is a must. Like any other marketing initiatives, online marketing should be a component of your marketing plan. If it isn’t, you are losing out on a huge opportunity to make money. Online marketing campaigns range in cost from $10,000 to around $30,000 annually. They generally require eight weeks to implement and result in long-term benefits for you. Search Engine Marketing includes components such as Search Engine Optimization, Link Building, Paid Marketing or Pay per Click, and content writing. It is also known as web marketing, internet marketing, and search marketing.

Are You Guilty of One-Dimensional Marketing?
So if all marketing tools can work, how can this be? Far too often people treat their marketing like a one hit wonder. Someone tells them a certain marketing initiative was highly effective for them and off they go to try the marketing idea of the week. But alas, they don’t get the same result. This is because they are practicing one-dimensional marketing.
Consumer Trends ---Lessons from Robyn Waters, Tom Peters and Friends
I have attended the conferences, taken notes, read the books...here is my take on the experts and what we in healthcare can learn. This article was first published as a VIEW point in Heatlhcare Strategy Alert, 2007, issue 3
HOW TO MAKE YOUR WEBSITE GET LIFE CUSTOMERS
On my first day in a marketing class the lecturer asked me what is the relationship between sales and marketing. Those days I was newbie in marketing and all I knew about marketing was the word sales. To me marketing was synonymous with sales. Back then I did not know what I know today that sales is one part of any business marketing activities. Therefore I had no clue what marketing was. To me, marketing was sales. The lecturer went on to tell the class that the role of marketing in an organization is to chart the way forward on: 1. What products to produce.

The 3 most common reasons why marketing fails
As the CEO of a marketing firm and a marketing copywriter, I see horrible marketing every day. Here are the 3 most common mistakes I see businesses make with their marketing which causes their marketing to fail...
6 "Easy-To-Implement" Marketing Mindsets
Marketing is not an exact science. It often takes trial and error to determine what marketing strategies and tactics will work best for your business. However, you can create some marketing momentum by getting your mind in marketing shape. Here are 6 ways you can jumpstart your marketing.

3 Simple Steps to Creating Your Marketing Calendar
What is a marketing calendar? This article asks and answers the questions what is a marketing calendar and offers in three easy ways for you to create your next marketing calendar. First you'll need a strategic marketing plan with all your marketing tactics ready to be put into your new marketing calendar. Then you'll need use your marketing calendar to kick all your marketing into fast action.
How Does pURL Marketing Work?
Personalized URL (pURL) Marketing seems to have taken internet marketing to a higher level and made direct mail marketing much more effective. But how does pURL marketing work and what makes it more useful than traditional marketing?
Top 5 Reasons Why Mobile Marketing Will Increase Your Profits in 2011
Mobile marketing is in its infancy, going through the same growth pattern that I saw Internet marketing go through in the late 1990s. Rather than resist something new, which is what I did with Internet marketing, I'm embarrassed to admit, I've decided to embrace mobile marketing as a new frontier and fully explore the marketing opportunities for this medium in my business. Here are the top 5 reasons that you need to use mobile marketing in 2011 to increase your profits:

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