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Lesson #5: Loosen Up
“Don't take yourself so seriously,” said Walton. “Loosen up, and everybody around you will loosen up. Have fun.”

No business cards? No problem.
From the way some people tell it, you'd think meeting someone and not having a business card with you was worse than getting caught in a blizzard without a coat.

The 120 Day Wonder: How to Evangelize a Blog
I know a fair amount about evangelism and a little bit about blogging, so I've combined the two in order to provide some insights into the evangelism of a blog. Granted, I've only been at blogging for 120 days or so, but marketing is marketing, right?

Act In Spite of Fear
The formula for manifestation in our physical universe is known to be "thoughts lead to feelings, which lead to actions, which lead to results." Most people have plenty of thoughts and feelings, but the breakdown for many seems to be ability to take "action". The culprit, of course, is fear. That is why to succeed in life you must cultivate the trait of courage.

5 Tips for Getting More Leads from Speaking
A lot of folks dream of being a sought after, highly paid speaker (some people wet themselves at the thought of it as well.) But, in this education based marketing environment we find ourselves in today, speaking for leads may be the best approach ever.

Is Social Media Killing Your Business?
I know today’s short post might come as a surprise to regular readers of this blog, but even though I promote the heck out of social media use for small business, I see a dangerous side as well.

Dialogue Regarding CATA Post Demonstrates the Productive Power of Social Media

Dialogue Regarding CATA Post Demonstrates the Productive Power of Social Media "116 Campaign" in which I referred to the effort as being self-serving despite a just cause inspired an interesting discussion that demonstrates the power of social media to engage and expand upon a train of thought. In fact I enjoyed the exchange with Sue so much that I felt it warranted sharing with you. So here here the unabridged version:

IS THERE A RIGHT TIME FOR PR?
At Kathryn Kates Public Relations we find the right time for PR is NOW!

You Can Be An O.S.C.A.R Winner!
It’s true – you don’t have to be a Hollywood starlet to be an OSCAR winner. Life coach Julie Phillips explains how you can become an OSCAR winner and what a big difference it will make to your life!

Entrepreneurs Persist To The End
Don't give up on your home business dreams just because the going gets tough. Resign yourself to doing whatever it takes to see things through and give your entrepreneurial efforts the chance to live up to their full potential.

What If You Planned For More Laughter?
have you ever considered adding more laughter in your relationships? Read this article to discover why.

Taking Stock of What's Happening
There's a lot going on these days. People are stressed, no two ways about it. I'm observing a 'tired' group of executives whose staff are looking to them to 'fix' things. Well, no one has a magic wand, or... does everyone have a magic wand?

The Enemy is Out There
Every second you spend pointing a finger at another group in your organization, trying to show how you can do their jobs better, you are wasting valuable time and resources. Not to mention the professional disrespect and contention that blooms. While you are infighting and pointing fingers, your competitors are laughing all the way to the bank.

How to Turn the Dysfunctional Workplace into an Environment Where People Actually Want to Work
Are you ready to do what it takes to end the dysfunctions and create a can-do culture in your workplace?

5 Tips To Increase Your Online Home Business Income
All online home business entrepreneurs are looking for ways to increase their online income. There are several ideas you can use to make money on the internet.

How to Screw Yourself Up on Social Networking in No Time Flat
I'm sure there are more of these stories, but you get my point. Social networking can give you credibility, visibility, leads and can help grow your business. It can also lose you jobs and customers.

Are You Throwing in the Towel Too Soon? More Musings from the Marathon
Why would knowing how to finish a marathon have to do with your business? Because you might be having the same problems in your business -- demons coming out to play when you get close to the finish line and you throwing in the towel too soon and not seeing the success you deserve. Here¹s some ways you can get beyond that.

Tired of not realizing goals? 10-15k month Home Business

A home-based marketing business is not always the easiest choice. How do you know which is right for you? This home business is a system that works; results tested and proven. Designed by some of the most successful top entrepreneurs in the world, this business has changed my life and the lives of my team members. It is by far, the best out there in the marketing world, offering someone who is new to the business the tools to succeed without having to first go through a multitude of embarassing and expensive failures.

Razor cut-through!
How do you cut-through the mass of competitors in your market and get to your truly great customers?

Building A New Home - 7 Reasons Why You Should Build A Home
Build a home is the advise that's on the lips of many adults. Young people think differently. They want to have fun. Here are 7 reasons why building a new home, your own home, makes good sense.

6 Home Based Internet Business Opportunities To Pursue
Regardless of what your interests are or what you have skills in, you are bound to find something to make a career out of online. Here are six different home based internet business opportunities you may consider starting a career out of.

Why Do You Want More Money?

Really, why do you? And how much? A great majority of people donâ€™t seem to have the answers to these questions. And if you canâ€™t answer these questions, then donâ€™t expect to earn more money. Why? Because your â€œwhyâ€ and your â€œwhatâ€ will always drive the how. I think a lot of people get consumed with how their going to earn more money; and since they donâ€™t see a way - they never bother to go out and do it; or whatâ€™s worse is that they know exactly how to earn more money, but they donâ€™t take action due to a lack of inspiration or emotional power. Now hereâ€™s the kicker: the how is always the last part to show up.

The Difference between AIG Small Businesses
Random thoughts on life and entrepreneurship.

Premium Apple App Store? Mac App Store?
There are rumors that Apple is planning on introducing a “premium” section on the Apple App Store for selling more expensive third-party programs. I think the idea has some merit.

5 Ways Social Media Could Have Improved My Life
Social media has taken us a long way from where we were even ten years ago. Here's a fun list of ways social media and technology could have helped me in the past.

Stop working and start Earning?

I want you to close your eyes and ask yourself, what you would really love to do with the rest of your life, if you didn't have to work ever again. Just think, today, you will complete the sale of your business, which means that neither you nor your family will ever HAVE to work again. I emphasized Have, because some may want to work. There are even some amongst us, who on their deathbed will be thinking how much more they could have achieved in work.

Affiliate Marketing Can Be The Perfect Online Home Business Opportunity
There is a lot of potential to make money with affiliate marketing. As long as you take the time to promote the program and are willing to become an expert with the program you will be on your way to successful online home business.

iTunes and Your Business -- What You Can Learn From iTunes to Succeed in Your Business
I read an article about how the music industry is having a heck of a time making money now -- for a variety of reasons, but one of the main ones is because they can no longer make money the way they used to.

9 Ways to Become An Expert Without Writing A Book
You have a business. You want more publicity. You don't have the time or inclination to write a book. Such is the plight of the modern entrepreneur. It seems like Jill Competitor is getting on the news all the time, and she doesn’t even know that much! How in the heck can SHE be an expert -- and how can you be one too??

Game Developer's Conference - Day 3
Lots of punch, lots of sizzle including Apple's iPad 2 intro.

Got creativity in the workplace Well here are 20 ways to nip it
If the idea of having a bunch of creative thinkers running around the office has you shaking in your Florsheims, this article will show you ways to get rid of it before it can take root and help grow your company into the powerhouse it was meant to be. A humorous look at the "don'ts" of creativity, designed to give you a laugh and a few tips on how to nurture creativity in the workplace.

The Most Bizarre Old School Sales Rule EVER
I had a friend years ago give me some very bad advice (thank goodness I didn't pay attention to it) "Kim, when you're first in business - no matter what they ask for - say YES." I think that is a bizarre recipe for disaster. It is also the Old School Rule of Selling that is out-dated, WRONG and definitely NOT for you!

Stress-Free Selling® - Hot Buttons Ignite... How do you find them?
Hot buttons are words, phrases and concepts that are especially meaningful to Prospects. For example, an audio person might better relate to "I hear what you're saying," and a visual person to "I see what you mean." Though the difference is subtle, it is exactly these kinds of subtleties that makes sales, heck, life, easier and stress-free. You're an insider when...

5 Tactics to Get More Website Inquiries Now (Sometimes Quick & Dirty is Good Enough)
We can’t all be usability specialists or Internet marketers, but there’s definitely some stuff that could be outsourced for relatively little money but earn potentially huge payoffs in terms of website conversion rates and getting more website inquiries to stay and connect. Let’s make those websites user-friendly.

Keeping Web Sites Busy, Safe, Profitable

You can't turn a virtual page today without reading, watching something about social media. It sets your heart to twittering (excuse the pun). But from a business' perspective what is its goal? Right! We want you to visit the website, check the products/services, buy something, recommend us to others...lots of others. The problem often is that the website is in total disarray, less than helpful to the visitor because people are having too much fun with their Facebook page, their Twits. People come but they escape as quickly as possible! Here are some hints (easy, honest hints) that can improve, enhance the value of the website for the visitor.

Insurance Sales Planning that Works
You’ve got a list of names. You’ve got a phone script. You’ve got a sales presentation. Now all you need to do is make 100 phone calls, hold 15 appointments a week, and write 4 policies. Wrong!

How to Watch Your Words & Sell More Insurance
The words you use have a dramatic impact on the people who receive them. Unfortunately, the insurance industry has a bad habit of using words that are counterproductive. The worst thing is you use and hear those words so often they are such a natural part of your conversation you don’t even notice them.

EEK! Are You Making These 4 Naked Emperor Mistakes?
Are you still trying to sell like the Good Old Boys Club? Well if you are - I want you to remember the childhood story "The Emperor's New Clothes" I'll refresh your memory.

Quit Making Your Insurance Prospects Feel Stupid
Does it feel awkward when you ask prospects questions? You ask a question and the prospect just kind of looks back at you. At best they may grunt and nod.

Sales Coaching Tip: Lose the Business Development Title If You Want to Increase Sales
Are you really busy, but your bank account is not as full as you want? Possibly you are confusing business development with sales. Learn if you are suffering from this sales malady.

Why Press Kits can Backfire
Press kits can be effective, but only if they're used sparingly and shrewdly. Don't inundate the media with information, and if you've hired a firm, don't give them carte blanche in the matter.

Without Market Research You Could Find Yourself Fishing In An Empty Pond
Market research is a key ingredient in today's business environment. In this article Tim Knox, an expert on business, gives some sound advice to entrepreneurs about market research that can help make better business decision and make the critical difference between business success and failure.

Is This Stupid Sales Myth Soaking You?
One of the most STUPID SALES MYTHS I've ever heard is: "Every NO leads to a Yes." Oh no it doesn't cupcake. It leads to more NOs. Doing the same thing over and over doesn't mean that it is going to get any better. Especially if you're doing the SAME WRONG THING over and over.

Succession Planning – How to Plan for a Changing of the Guard

In business there has been a lot of talk recently about baby-boomers looking to retire and who should they hand over the reigns to. This succession planning debate is great – but it neglects the general successions that happen all the time in business. By this I mean the sort of succession that happens: • When a manager goes on holiday and someone steps into their shoes to fill in while they are away • When someone gets promoted or transferred to another role • When someone resigns

Choose to Breakthrough
Most people want one. They pray, wish and hope for one. They want a miracle of some kind to zap them. They think maybe somebody else will create the opening for it to happen. They’re hoping one day they’ll wake up with a “lightening bolt moment” and something will be different. People are looking for a breakthrough.

Choosing and Claiming It!

I’m going to share with you a very subtle but powerful distinction that may well change the rest of your life. If you have been reading this newsletter for any length of time, you know that I say over and over again that there is great power in setting your intention. If you want anything in your life to be better, different, now, all you have to do is ask. Yes, and there is so much more to it than that

The Path of Least Resistance
Have you ever faced a situation where none of the obvious next steps felt good? Or what about a financial crisis and all of the solutions made you cringe? There’s nothing like feeling stuck or out of control that will give you a stomachache or a splitting headache faster. How do you use the laws of attraction deliberately when you don’t know how the heck to get to a better state of mind?

Evaluate Your Path to Wealth
Now (not at the end of the year) is a good time to check in with your wealth goals. Notice I did not say career, work or money goals. Wealth is the abundance of anything.

How Do You Define Success as an Author?
As an author, what does success mean to you? How do you define it? What do you yearn for? And are you open enough to success that you will see what you have to do in order to obtain it? Here are some tips to help you through the stages of success from an author's perspective...

Jump off your Trestle
I believe the way we do anything is the way we do everything. Are you a watcher? Are you a hesitater? What effect does an audience have on you? What’s your trestle right now? Read on to find out more...

Working Today to Retire Tomorrow
And now is the time for you to begin to create a business that’s worth a lot of money when you retire. It’s time to prepare your own “house” for that big sale. In other words, much of the exit strategy is getting your business in tip-top shape with systems today, so that it runs smoothly and will continue to run smoothly and efficiently when a buyer takes over tomorrow.

How To Throw Out Your Cold Calling Scripts
Five Ways to Be Yourself Again in Cold Calling!

The SEO Fools Errand for the SEO Fool

The other day I received an email from a client noting that some of his Yahoo rankings have slipped as of late. They are still ranking strong on Google as well as MSN and heck, many of their Yahoo rankings are still very strong. But there was, in fact, some slippage and the client was concerned. Well, first we know that there is more to web marketing than top rankings. In fact rankings are just a small piece of the bigger web marketing pie. I know that and you know that, but for whatever reason, we all still have to deal with clients that refuse to accept that. But that's a story for another post.

Its Wednesday February 21st at 1045am Time to Conquer Your Fear

Seven years ago, my ship started to turn. At the time, Delia Associates looked very much like a traditional business advertising and PR firm. Don’t get me wrong. We were doing some great work for a lot of great clients. But that’s when the branding bug caught me. I saw branding as more than a fad. I realized it was the foundation of category domination. If a company could discover its true distinction, it could virtually erase all competition, and drive toward greatness.

The Power and Magic of HighTech \| HighTouch Virtual Marketing
Alright, you're probably thinking... what in the heck is high-tech high-touch marketing?

Heck of a Nice Guy
Whenever my father would meet someone he really liked in business, he would often remark, "Heck of a nice guy!" I never thought much of the expression, until I realized that lately, I've been using it myself. When it comes to branding, there's an absolute tie-in.

Make Your Small Business an Overwhelm Free Zone
What causes overwhelm? And what the heck can a small business owner or self-employed professional do about it? Find out in this article from Molly Gordon, author of The Way of the Accidental Entrepreneur.

Working With Your Media Relations Firm Realistic Expectations and Avoiding Misconceptions
You've hired a firm and are excited, but anxious. You've paid them the first month's retainer fee in advance. You've signed a letter of agreement, and now you're committed. What if they don't do their job? What if they're just smoke and mirrors? What if it doesn't work? What the heck have you done?

Internet Marketing Education
Probably the question that people should be asking themselves before they come up with a product or service to sell is how the heck do I let the Internet world know I have something to offer.

Blinded by the Light
We choose so often to see the safety of what we want to see, instead of the scary storm that's approaching us. When the storm hits - we drop to our knees in shock and ask, "What the heck happened? How can this be?"

What is an Efficiency Expert? Part 1
What the heck is an Efficiency Expert, and how can they help my small business?

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