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The Ultimate Bunny-Hop: The Rise of the Playboy Empire
Hefner was now unemployed and had just $8,000 to create the magazine of his dreams. He used $75 to purchase the rights to the never-before published nude pictures of Marilyn Monroe, before she had become a star. Ignoring the legal risks, Hefner decided to feature the photos on the cover and in the centerfold of his first issue. Named Playboy after a sports car that was struggling to get into production at the time, Hefner was not optimistic about its success. “On the first issue we put out we left the date off [December 1953] so that, if it didn’t sell right away, it could stay on the news-stands until it did,” he recalls.
Lesson #1: Create a Powerful Brand
“The notion of the single man began in the 1950s,” says Hefner. “The idea of the bachelor as a separate life was new and obscure.”
Lesson #2: Fight for your Beliefs
“I fought the good fight,” says Hefner. “I didn't start the magazine as a crusade but there's always been a little bit of the crusader in me.”
Lesson #3: Be a Dreamer
“I’m a kid in the candy store,” says Hefner. “I dreamed impossible dreams. And the dreams turned out beyond anything I could possibly imagine.”
Lesson #4: Rejuvenate Yourself
The man who at the young age of 27 launched his multi-million dollar career turned 80 this year. “In many ways, I’m younger than I was 20 years ago,” says Hefner.

Lesson #5: Be Ready to Fail
When Hefner was asked to describe his ultimate fantasy, he said simply, “I’m living it.” But, Hefner’s path to success has not been as smooth as it might appear. Experiencing numerous failures along the way, Hefner came to understand that failure was a natural part of achieving success. Had he given up upon encountering obstacles, he would have sacrificed his multi-million dollar empire and the world would not have known Playboy Enterprises or its now-infamous rabbit logo.
The Little Bunny that Could: How Playboy Became an Empire
“If there was going to be a sexual revolution, I would be its pamphleteer,” Hefner once said. Looking back to the time when Playboy magazine was first launched, not only did Hefner spark a sexual revolution, but he also used his entrepreneurial instincts to capitalize on it.

Other hefner Related Articles

His First Set of Pyjamas: The Birth of Hugh Marston Hefner
At 80 years old, Hugh Hefner has had an impressive career building a multi-million dollar industry and living the life of his dreams, all the while pushing the limits of and revolutionizing the American publishing industry. How did he manage to achieve all this? “You stay in touch with the boy who dreamed impossible dreams,” he says.
The Ultimate Bunny-Hop: The Rise of the Playboy Empire
Hefner was now unemployed and had just $8,000 to create the magazine of his dreams. He used $75 to purchase the rights to the never-before published nude pictures of Marilyn Monroe, before she had become a star. Ignoring the legal risks, Hefner decided to feature the photos on the cover and in the centerfold of his first issue. Named Playboy after a sports car that was struggling to get into production at the time, Hefner was not optimistic about its success. “On the first issue we put out we left the date off [December 1953] so that, if it didn’t sell right away, it could stay on the news-stands until it did,” he recalls.
Lesson #1: Create a Powerful Brand
“The notion of the single man began in the 1950s,” says Hefner. “The idea of the bachelor as a separate life was new and obscure.”
Lesson #2: Fight for your Beliefs
“I fought the good fight,” says Hefner. “I didn't start the magazine as a crusade but there's always been a little bit of the crusader in me.”
Lesson #3: Be a Dreamer
“I’m a kid in the candy store,” says Hefner. “I dreamed impossible dreams. And the dreams turned out beyond anything I could possibly imagine.”
Lesson #4: Rejuvenate Yourself
The man who at the young age of 27 launched his multi-million dollar career turned 80 this year. “In many ways, I’m younger than I was 20 years ago,” says Hefner.

Lesson #5: Be Ready to Fail
When Hefner was asked to describe his ultimate fantasy, he said simply, “I’m living it.” But, Hefner’s path to success has not been as smooth as it might appear. Experiencing numerous failures along the way, Hefner came to understand that failure was a natural part of achieving success. Had he given up upon encountering obstacles, he would have sacrificed his multi-million dollar empire and the world would not have known Playboy Enterprises or its now-infamous rabbit logo.
The Little Bunny that Could: How Playboy Became an Empire
“If there was going to be a sexual revolution, I would be its pamphleteer,” Hefner once said. Looking back to the time when Playboy magazine was first launched, not only did Hefner spark a sexual revolution, but he also used his entrepreneurial instincts to capitalize on it.

Hugh Hefner Quotes
Hugh Hefner Quotes
Hugh Hefner Birthday
There is nary an event in the world quite like it. Filled with everyone from actors, singers and wrestlers to models that are nearly naked save for the bunny ears atop their heads, the Hugh Hefner Birthday bash is an annual happening that tops the social calendars of the A-List and who’s who of Hollywood. Thrown at the infamously lavish Playboy Mansion, the party may have become a tradition, but it never fails to surprise.

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